ONE Asia 2025 Call For Entry Starts!

As part of this year’s focus on South Korea, ONE Asia worked with StudioK110 based in Seoul to develop the 2025 call-for-entries campaign. Inspired by the bold and spicy world of Korean cuisine, the agency developed the “Can You Handle the Heat?” campaign.

The theme plays off the expression “If you can’t stand the heat, get out of the kitchen,” and reflects the high-pressure environments often faced by creatives where only the most daring ideas make an impact. The metaphor captures the regional energy, reflects creativity’s intensity, and challenges entrants to match that heat with ideas that are just as flavorful and unforgettable.

ONE ASIA IS INCLUDED IN CAMPAIGN BRIEF ASIA CREATIVE RANKINGS
For the second year, winners of ONE Asia Awards will be counted in Campaign Brief Asia’s Creative Rankings—one of the region’s most respected measures of creative achievement. This means every Best of Show, Gold, Silver, and Bronze from ONE Asia 2025 helps boost your standing among APAC’s top talent. If you’re looking to raise your profile and cement your creative reputation across Asia-Pacific, now is the time to enter. Let your work speak, and let it count.

CREATIVE USE OF ARTIFICIAL INTELLIGENCE
A new discipline for 2025, these categories highlight the amazing work that is being done using artificial intelligence as a creative tool.

CULTURAL IMPACT
The Cultural Driver discipline has been restructured to provide clearer focus and stronger relevance across the APAC region. Updated categories reflect evolving expressions of esports, subcultures, fandom, real-time response etc.

MEDIA
A new discipline for 2025, these categories allow media agencies to showcase their amazing work that have impacted creativity by strategic use of media channels.

MARKETER OF THE YEAR
A new special award to celebrate a top marketing executive whose leadership has powered exceptional creative work. Marketer Of The Year is non-enterable and will be awarded to the key marketer or marketing team behind the most awarded work in ONE Asia 2025.

EXPANDED PROJECT INFORMATION QUESTIONS
For entries in all categories, the previous Entry Description is now expanded into five separate fields on the entry. This detailed information will help judges make more informed decisions and promote thoughtful discussion, as well as enhance the quality of the awards archive.

• Background – A description of the challenge presented, problem being addressed, cultural background, or other key components to the initial brief.
• Creative Idea – A summary of the creative idea behind the work.
• Insights & Strategy – The insights and strategy that informed the final work and its intended purpose.
• Execution – An explanation of critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work.
• Results – The results or outcome of the work such as reach, response, engagement, sales, awareness, etc.