Disciplines & Categories

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Brand-Side / In-House Branded Entertainment Creative Effectiveness Creative Use of Artificial Inteilligence Creative Use of Data Creative Use of Technology Creator Content Cultural Impact Design Direct Marketing Experiential & Immersive Film & Video Gaming Green Award Integrated / Omnichannel Interactive, Online & Mobile IP & Product Design Media Production & Craft Out of Home Print & Promotional Public Relations Radio & Audio-First Luxury, Fashion & Lifestyle Social Media Sustainable Development Award

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.

BSI_01
Brand Identity
Extended Deadline Fee: $525.00

Elements of an identity system created by a brand-side or internal creative team. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.

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BSI_02
Branded Content
Extended Deadline Fee: $525.00

Work created by a brand-side or internal creative team in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship. NOTE: For content videos longer than 5 minutes, ONE Asia reserves the right to stop the video at the 5-minute mark.

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BSI_03
Experiential / Immersive / Events
Extended Deadline Fee: $525.00

Brand experiences created by a brand-side or internal creative team that engage an audience within a physical or digital environment.

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BSI_04
Community Engagement
Extended Deadline Fee: $525.00

Recognizes work created by an in-house brand team that actively involves and engages its community. Entries should show how the brand fosters participation, collaboration, or co-creation that strengthens audience connection and loyalty.

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BSI_06
Public Relations
Extended Deadline Fee: $525.00

PR-led campaigns, programs and tactics created by a brand-side or internal creative team.

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BSI_07
Integrated / Omnichannel Campaign
Extended Deadline Fee: $525.00

A fully integrated campaign created by a brand-side or internal creative team consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.

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BSI_08
Brand-Side / External Agency Collaboration
Extended Deadline Fee: $525.00

Work created in collaboration by a brand-side and external agency. NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.

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BSI_09
Brand Platforms & IP
Extended Deadline Fee: $525.00

Work created by brand-side or internal creative teams that expands the brand beyond a single campaign into an ongoing platform or intellectual property. Includes recurring content formats, characters, brand worlds, communities, or long-term storytelling ecosystems.

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BSI_10
Campaigns for Good
Extended Deadline Fee: $525.00

Brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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BSI_11
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience. NOTE: Entries must include all brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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BSI_12
Innovation in Brand-Side / In-House
Extended Deadline Fee: $525.00

Work created by a brand-side or internal creative team that explores new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.

BEN_01
Short Form Video
Extended Deadline Fee: $525.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Short form submissions must be 3 minutes or less.

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BEN_02
Long Form Video
Extended Deadline Fee: $525.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Long form submissions must be more than 3 minutes.

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BEN_03
Music Videos
Extended Deadline Fee: $525.00

Live-action or animated videos created to promote a brand, musician or musical act.

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BEN_04
Audio
Extended Deadline Fee: $525.00

Audio content with a brand integrated into the script, plot, or broader themes.

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BEN_05
Games / Gaming
Extended Deadline Fee: $525.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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BEN_06
Experiential
Extended Deadline Fee: $525.00

Virtual/Hybrid events, livestream, brand installations, in-person events centered around a brand.

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BEN_07
Low Budget
Extended Deadline Fee: $525.00

Work that demonstrates inventive use of technology under limited resources, showing how creativity, strategic thinking, and resourcefulness delivered strong results and impact. Entries should illustrate how the idea achieved disproportionate impact relative to its level of investment. NOTE: Entries must provide the total production or campaign budget (in USD), along with an explanation of how the budget compares to typical campaigns within the same market or category. As a guideline, the budget will generally fall within 10–30% of the standard production cost for similar campaigns in that market. Entries should also explain how creative thinking, smart use of technology, and strategic resource allocation enabled the work to achieve results beyond its budget.

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BEN_08
Brand Platforms & IP
Extended Deadline Fee: $525.00

An extension of a brand built through engaging, ongoing content or experiences. This work creates a self-sustaining world or franchise that deepens audience connection beyond the core product.

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BEN_09
User-Generated Content (UGC)
Extended Deadline Fee: $525.00

Branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.

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BEN_10
Commerce
Extended Deadline Fee: $525.00

Branded content that integrates commerce and entertainment content to facilitate the buying, selling, or trading of goods or services.

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BEN_11
Branded Entertainment for Good
Extended Deadline Fee: $525.00

Branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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BEN_12
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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BEN_13
Innovation in Branded Entertainment
Extended Deadline Fee: $525.00

Branded content that explores new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable impact in meeting business objectives and was integral to achieving a brand's purpose.

CEF_01
Consumer Goods
Extended Deadline Fee: $525.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these consumer goods industries: Automotive & Transportation, FMCG & Durable Goods including F&B, Personal Care & Beauty, Household & Cleaning Products, Pet Products & Services, Toys & Games, Home Appliances, Fashion & Accessories, Real Estate, Technology Hardware

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CEF_02
Lifestyle
Extended Deadline Fee: $525.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these lifestyle industries: Retail, Sports, Fitness, Tourism

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CEF_03
Media & Entertainment
Extended Deadline Fee: $525.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in the industry of Media, Music, Film, Television, Digital Gaming including Console, Online, Mobile, Publishing, Radio and Live Events.

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CEF_04
Consumer Services & B2B
Extended Deadline Fee: $525.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these consumer services and B2B industries: Financial Services, Hospitality, Retail, Software & Services

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CEF_05
Non-Profit & Public Service
Extended Deadline Fee: $525.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these non-profit and public service industries: Non-Profit Organizations, Charities, Education, Government

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Creative Use of Artificial Intelligence

Creative Use of Artificial Intelligence recognizes the groundbreaking use and integration of AI in work for brands, agencies and individuals. It celebrates the partnership between human creativity and artificial intelligence in the evolution of creative work and process.

CAI_01
Branded AI
Extended Deadline Fee: $525.00

Campaign or brand experience powered by AI created to promote a brand, product, message, or service. Include but are not limited to, television, print, online, out-of-home, radio, installations and immersive environments, digital interfaces, chatbots, AI tools. Includes other unique promotional materials powered by AI that live outside a standard campaign or experiential project.

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CAI_02
Creative Use of Data
Extended Deadline Fee: $525.00

Work promoting a brand, product, message, or service executed on top of data sets created, transformed, or manipulated by AI.

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CAI_03
Generative AI Content
Extended Deadline Fee: $525.00

Use of generative artificial intelligence to create finished creative content with minimal human intervention. AI systems generate the majority of the visual, audio, or written output, typically guided by prompts or parameters. Includes AI-generated images, video, audio, copywriting, or other multimodal content. Entries should demonstrate how generative AI was used to produce the final creative assets experienced by audiences.

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CAI_04
AI-Human Creative Collaboration
Extended Deadline Fee: $525.00

Use of artificial intelligence as a creative collaborator alongside human creators. Human creativity leads the concept and execution, while AI tools assist in ideation, design exploration, storytelling, or artistic development. Entries should demonstrate how collaboration between human creativity and AI expanded the creative possibilities of the work.

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CAI_05
AI-Powered Interaction
Extended Deadline Fee: $525.00

Use of artificial intelligence to enable interactive experiences between brands and audiences. Entries should demonstrate how AI enabled natural interaction, conversation, or participation. Includes AI chatbots, conversational AI, virtual assistants, generative dialogue systems, and intelligent interfaces.

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CAI_06
AI-Powered Personalization
Extended Deadline Fee: $525.00

Use of artificial intelligence to deliver personalized or adaptive brand experiences. Includes recommendation systems, dynamic content, behavioral targeting, and AI systems that tailor experiences to individual users. Entries should demonstrate how AI improved relevance, utility, or audience experience at scale.

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CAI_07
Innovation in AI
Extended Deadline Fee: $525.00

Experimental work using AI that pushes boundaries; exploring new techniques, applications and processes that will shape or inspire future implementation of the technology. NOTE: Work in this category does NOT need to have been commissioned by a client.

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Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.

CUD_01
Data Visualization
Extended Deadline Fee: $525.00

Work which utilizes creative visual representation of data. Includes static / dynamic forms of charts, maps, graphs, custom content, etc.

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CUD_02
Targeting
Extended Deadline Fee: $525.00

Work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.

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CUD_03
Storytelling
Extended Deadline Fee: $525.00

Work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.

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CUD_05
Experiential & Immersive
Extended Deadline Fee: $525.00

Work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.

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CUD_06
Real-Time Data
Extended Deadline Fee: $525.00

Work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.

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CUD_07
Commerce
Extended Deadline Fee: $525.00

Work for which data was used and interpreted to facilitate the buying, selling, or trading of goods or services. Data must have played an integral role in driving consumer transactions.

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CUD_08
Data for Good
Extended Deadline Fee: $525.00

Work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.

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CUD_09
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create work for which data was used and interpreted for a brand, product, service, or message. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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CUD_10
Innovation in Creative Use of Data
Extended Deadline Fee: $525.00

Work in which data was used to explore new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Creative Use of Technology

Creative Use of Technology recognizes work for which technology played an integral role in defining or communicating the brand's message.

CUT_01
Experiential
Extended Deadline Fee: $525.00

In-person/online or digital events, competitions, installations, or other physical/virtual immersive environments where a person actively engages with technology, centered around a brand, product, message, or service. Includes metaverse.

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CUT_02
User-Generated Content (UGC)
Extended Deadline Fee: $525.00

Work derived from customer/user submitted materials. Technology must be a core element of the gathering, use, or display of the content or other materials provided by users.

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CUT_03
Impact Beyond Budget
Extended Deadline Fee: $525.00

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CUT_04
Sustainability in Tech
Extended Deadline Fee: $525.00

Work that applies technology in ways that reduce environmental impact or promote sustainable practices, from product design to production, distribution, or long-term use.

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CUT_05
Technology for Good
Extended Deadline Fee: $525.00

Work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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CUT_06
Commerce
Extended Deadline Fee: $525.00

The use of technology in work to facilitate the buying, selling, or trading of goods or services.

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CUT_07
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create technology-driven products, platforms, or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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CUT_08
Innovation in Creative Use of Technology
Extended Deadline Fee: $525.00

Work in which technology was used to explore new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Creator Content

Creator Content recognizes the power of individual creators and creator-led platforms, this new discipline honors work that leverages creator voices, native content, and community-driven storytelling to drive impact.

CRC_01
Creator-Led Storytelling
Extended Deadline Fee: $525.00

Branded content where a creator’s voice, personality, or storytelling style is central to the idea and execution. Entries should demonstrate how the creator’s authentic perspective shaped the narrative and strengthened the brand connection with their audience. Includes vlogs, commentary, tutorials, episodic storytelling, and creator-driven formats.

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CRC_02
Creator & Brand Co-Creation
Extended Deadline Fee: $525.00

Branded work created through collaboration between multiple creators, or between a creator and a brand. Entries should demonstrate how the partnership leveraged the creators’ distinct voices, audiences, or creative styles to expand reach and cultural relevance. Includes creator collectives, cross-creator collaborations, and co-creation with brands.

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CRC_03
Creator-Driven Community
Extended Deadline Fee: $525.00

Creator-led work designed to mobilize or actively involve a community. Entries should demonstrate how the creator activated their audience through participation, shared creation, or community interaction. Includes challenges, audience participation formats, creator-community initiatives, and collaborative content creation.

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CRC_04
Creator-Led Commerce
Extended Deadline Fee: $525.00

Creator content designed to drive product discovery, sales, or conversion. Entries should demonstrate how the creator’s voice, trust, and audience relationship contributed to measurable business impact. Includes livestream shopping, affiliate marketing, product demonstrations, and creator-led product launches.

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CRC_05
Platform-Native Creator Content
Extended Deadline Fee: $525.00

Creator work that is specifically designed for the unique culture, behaviors, or formats of a digital platform. Entries should demonstrate how the creator used platform-native storytelling to maximize relevance and engagement. Includes short-form video formats, live streams, platform trends, and creator-native storytelling styles.

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Cultural Impact

Cultural Impact recognizes influential ideas and executions that had asizable impact in their respective cultures and environments, created new trends, or transformed culture. In addition to the quality of the idea and execution, work in this discipline will be judged through the lens of the specific culture it impacted.

CIM_01
Pop Culture - Entertainment
Extended Deadline Fee: $525.00

Work that tapped into or helped define popular culture, through music, film, television, fashion, viral movements, or celebrity collaborations. Includes campaigns that leveraged major entertainment trends, such as K-pop, Bollywood, or global streaming phenomena, and work that played a role in shaping or amplifying trending conversations on platforms like TikTok, WeChat, or Douyin. NOTE: Entries must provide a description of how the creative work resonated with a broad audience and became part of the cultural zeitgeist.

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CIM_02
Pop Culture - Gaming & Esports
Extended Deadline Fee: $525.00

Work inspired by or embedded within gaming culture and communities. Includes campaigns that featured esports tournaments, collaborated with gaming influencers or streamers, or integrated brand messaging into gameplay or virtual spaces. It also recognizes work that reflects the aesthetics, humor, and storytelling of the gaming world, including mobile games, console titles, or PC platforms that are culturally relevant in Asia. NOTE: Entries must provide a description of how the work integrated with or was inspired by gaming and esports culture.

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CIM_03
Pop Culture - Fandom & Subculture
Extended Deadline Fee: $525.00

Work that authentically engages with niche cultural communities and underground movements. This includes work centered on anime, manga, cosplay, webtoons, or idol fandoms, as well as creative that embraces emerging or regional subcultures such as skate culture, streetwear, vaporwave, retro tech, or specific online communities. This category also recognizes campaigns that effectively leverage user-generated content (UGC) to foster deeper connections within these communities, such as fan art, memes, or participatory challenges that invite audiences to co-create and share and the innovative use of AI-generated personas—such as virtual idols, VTubers, and digital influencers—that resonate with these subcultures and contribute to evolving expressions of identity and fandom. NOTE: Entries must provide a description of a deep understanding of these cultural groups and how the work created meaningful connection or representation.

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CIM_04
Pop Culture - Lifestyle
Extended Deadline Fee: $525.00

Work that taps into or shapes contemporary lifestyle trends to influence culture and audience behavior. Recognizes ideas that connect a brand with how people live, express identity, and participate in modern culture through fashion, design, food, travel, wellness, street culture, or everyday rituals. Entries should demonstrate how the work reflected or influenced lifestyle movements, aesthetics, or social behaviors and became part of broader cultural conversation.

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CIM_05
Multicultural Impact
Extended Deadline Fee: $525.00

Work that addresses the needs of a specific minority culture within a cultural mainstream. (i.e., the Muslim market in Indonesia, the Aboriginal culture in Australia, etc.) NOTE: Entries must define both the majority culture and minority culture. NOTE: Entries must provide information on the specific needs of the minority culture that were addressed and the impact on that culture.

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CIM_06
Cultural Impact for Good
Extended Deadline Fee: $525.00

Work that drives cultural conversation in service of a social cause. Entries should show how creativity sparks awareness, shifts perceptions, or mobilizes communities toward positive change.

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CIM_07
Real-Time Response to Culture
Extended Deadline Fee: $525.00

Work in immediate response to new trends. Includes work that anticipated or reacted to live cultural moments as they were occurring. This category also recognizes campaigns that effectively collaborated with creators to participate in and amplify these cultural moments, fostering authentic engagement and resonance. NOTE: Entries must provide information on the cultural trend or moment that the work was addressing and how it specifically participated in adding to that trend.

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Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

DES_01
Brand Identity / Campaign Identity
Extended Deadline Fee: $525.00

An individual or a series (2-10) of elements of the identity system for a brand, product, service., or an advertising campaign. May include business cards, stationery, logo, network IDs, physical collateral such as letterhead, business cards, uniforms, giveaways, etc. or digital items such as branding guidelines.

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DES_02
Editorial
Extended Deadline Fee: $525.00

Overall design of commercially available books. Includes cover design for books, magazines, newspapers, or digital publications. NOTE: Non-commercially available books should be entered in category DE_04: Promotional. NOTE: Each book in a series must have been released within the eligibility dates.

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DES_03
Typography
Extended Deadline Fee: $525.00

Typeface design or the use of type in static compositions or animated (kinetic) type compositions for a brand.

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DES_04
Promotional
Extended Deadline Fee: $525.00

Printed or digital communications containing information about a brand, product, service, or message. Includes multi-page catalogues, pamphlets, booklets, brochures, physical items, etc.

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DES_05
Packaging
Extended Deadline Fee: $525.00

Packaging design for a product or line of products. Includes commmercially available mass-market items, limited-edition, luxury, sustainable packaging and promotional items which are not commercially available for purchase

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DES_06
Data Visualization
Extended Deadline Fee: $525.00

Work which utilizes creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.

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DES_07
Digital Design
Extended Deadline Fee: $525.00

The aesthetics of websites, social media, apps, games, utilitites, or other digital branded collateral items.

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DES_08
Posters & Out of Home
Extended Deadline Fee: $525.00

Printed posters or other environmental design including billboards, transit, point-of purchase, brand installations, or other ambient media with the intent of promoting a brand, product, service, or message.

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DES_09
Spatial Design
Extended Deadline Fee: $525.00

Physical spaces, wayfinding signage or architecture used to connect people to a brand, product, service, or message for a brand or organization. Can be indoor or outdoor, temporary or permanent. Includes live events, exhibitions, art interventions, buildings and landscapes for public and private facilities, etc

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DES_10
Moving Image
Extended Deadline Fee: $525.00

Moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

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DES_11
Design for Good
Extended Deadline Fee: $525.00

Work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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DES_12
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create a design-focused work.

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DES_13
Innovation in Design
Extended Deadline Fee: $525.00

Design work that explores new or transformative ideas and concepts new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Direct Marketing

Direct Marketing recognizes communications to a clear target group, with a call to action, and defined results.

DMA_01
Physical Items
Extended Deadline Fee: $525.00

Physical pieces of advertising that target a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.

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DMA_02
Out of Home
Extended Deadline Fee: $525.00

Advertisements which appears outdoor, targeting a specific audience.

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DMA_03
Targeted Video
Extended Deadline Fee: $525.00

On location or online videos targeted for a specific audience.

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DMA_04
Experiential
Extended Deadline Fee: $525.00

The use of in-person or virtual events, in-store experiences or brand installations to create an interactive experience with a brand's targeted demographic.

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DMA_05
Digital & Online
Extended Deadline Fee: $525.00

The use of a websites, microsites, or mobile applications, email communications, online banner advertisements, fully branded games and brand placement or integration into an existing game to direct contact with a brand's targeted demographic.

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DMA_07
Brand Platforms & IP
Extended Deadline Fee: $525.00

Work that extends a brand into an ongoing world or franchise as part of a direct marketing campaign. Defined by recurring formats, programs, or experiences designed to build continuity and engage a targeted audience beyond the core product.

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DMA_08
Non-traditional & Guerrilla Marketing
Extended Deadline Fee: $525.00

The use of unconventional and/or low budget techniques outside of standard marketing strategy to engage with a brand's targeted audience. Includes wild postings, stunts, etc.

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DMA_09
Integrated / Omnichannel Campaign
Extended Deadline Fee: $525.00

A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.

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DMA_10
Commerce
Extended Deadline Fee: $525.00

Communications targeting a specific audience created to keep existing customers or attract new customers to buy, sell, or trade goods or services. Includes loyalty programs, geofencing, app & social media integration, etc.

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DMA_11
Direct Marketing for Good
Extended Deadline Fee: $525.00

Targeted communications that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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DMA_12
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create direct marketing work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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DMA_13
Innovation in Direct Marketing
Extended Deadline Fee: $525.00

Work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

EXI_01
Events
Extended Deadline Fee: $525.00

Virtual or in-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing, livestreamed or pre-recorded online community events, or other planned in-person gatherings.

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EXI_02
Brand Installations
Extended Deadline Fee: $525.00

Installations, including the dynamic interaction of a user with a physical product or object centered around a brand, product, message, or service within a larger environment.

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EXI_03
Immersive Spaces
Extended Deadline Fee: $525.00

Large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

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EXI_04
Experiential Audio
Extended Deadline Fee: $525.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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EXI_05
Customer Experience / CX
Extended Deadline Fee: $525.00

Touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.

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EXI_06
Commerce
Extended Deadline Fee: $525.00

Temporary or permanent brand experiences utilizing physical and/or digital environments that facilitate the buying, selling, or trading of goods or services. Includes In-store experiences and displays, pop-up shops, events, sampling, etc.

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EXI_07
Experiential & Immersive for Good
Extended Deadline Fee: $525.00

Brand experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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EXI_08
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create brand experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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EXI_09
Innovation in Experiential & Immersive
Extended Deadline Fee: $525.00

Brand experiences that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Film & Video

Film & Video recognizes advertising in the form of commercial spots that aired on television, in cinemas, or online.

FIV_01
TV, VOD, & Online - Short Form
Extended Deadline Fee: $525.00

Commercial spot airing on television, video-ondemand platforms, or online. NOTE: Short form submissions must be 3 minutes or less.

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FIV_02
TV, VOD, & Online - Long Form
Extended Deadline Fee: $525.00

Commercial spot airing on television, video-ondemand platforms, or online. NOTE: Long form submissions must be more than 3 minutes.

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FIV_03
Cinema Advertising
Extended Deadline Fee: $525.00

Commercial spots shown exclusively in a cinema before a feature film.

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FIV_04
Impact Beyond Budget
Extended Deadline Fee: $525.00

work that demonstrates inventive use of technology under limited resources, showing how creativity, strategic thinking, and resourcefulness delivered strong results and impact. Entries should illustrate how the idea achieved disproportionate impact relative to its level of investment. NOTE: Entries must provide the total production or campaign budget (in USD), along with an explanation of how the budget compares to typical campaigns within the same market or category. As a guideline, the budget will generally fall within 10–30% of the standard production cost for similar campaigns in that market. Entries should also explain how creative thinking, smart use of technology, and strategic resource allocation enabled the work to achieve results beyond its budget.

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FIV_05
User-Generated Content (UGC)
Extended Deadline Fee: $525.00

Videos that are derived from customer/user submitted content, created on behalf of a brand or organization. Includes broadcast, cinema, and online.

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FIV_06
Film & Video for Good
Extended Deadline Fee: $525.00

Commercial spots that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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FIV_07
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create commercial spots. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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FIV_08
Innovation in Film & Video
Extended Deadline Fee: $525.00

Commercial spots that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Gaming

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community. It includes work that is built around a brand that engages the user and adds to the gaming experience.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.

GAM_01
Brand Integration / Placement / In Game
Extended Deadline Fee: $525.00

Branded elements or components built into an existing game, such as maps, takeovers, or other incorporations to promote a brand, product, message, or service. The brand must be integrated into and add to the gaming experience. NOTE: Entries must provide the game(s) the brand was integrated into.

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GAM_02
Mobile Gaming
Extended Deadline Fee: $525.00

Mobile-based games built around a brand, product, message, or service. Includes new fully branded games and branded elements placed or integrated into existing games.

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GAM_03
Influencer & Content Co-creation
Extended Deadline Fee: $525.00

Partnerships and content co-reation with an established gaming influencer or influencers to enhance or promote a brand through that influencer's audience and style. NOTE: Entries must include the name and gaming and/or streaming platform of the influencer(s) involved in the work.

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GAM_04
Community Building
Extended Deadline Fee: $525.00

The use of new or existing games to build, support, and/or facilitate interaction between users and utilize the social aspect of gaming. Includes web, mobile, and console games.

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GAM_05
Game Marketing
Extended Deadline Fee: $525.00

Pieces in a marketing campaign for a particular game or gaming product. Includes all mediums such as print, online, tv and video, experiential, and direct marketing.

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GAM_06
Gaming for Good
Extended Deadline Fee: $525.00

A brand's use of gaming to provide a positive social, cultural, or environmental impact. Includes awareness of and interaction with an issue, and other positive impact projects.

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GAM_07
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create a gaming-based work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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GAM_08
Innovation in Gaming
Extended Deadline Fee: $525.00

Digital games or gaming experiences that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward, including innovation in hardware design, UI/UX etc. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Green Award

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

GRA_01
Green Award
Extended Deadline Fee: $525.00

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

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Integrated / Omnichannel

Integrated / Omnichannel recognizes creative concepts and messaging unified across multi-channel campaigns.

IGO_01
Integrated / Omnichannel Campaign
Extended Deadline Fee: $525.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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IGO_02
Brand Transformation / Repositioning
Extended Deadline Fee: $525.00

A fully integrated campaign that changes the way that the public perceives a brand or organization, or establishes a new visual identity system for an existing brand, product, or service. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Project videos should explain the transformation from the original to updated brand positioning. NOTE: A rebrand of solely the visual identity should be entered into DE_04: Design - Rebranding.

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IGO_03
Commerce
Extended Deadline Fee: $525.00

A system (3-10) of touchpoints executed in at least 3 mediums that facilitates the buying, selling, or trading of goods or services.

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IGO_04
Integrated / Omnichannel Campaigns for Good
Extended Deadline Fee: $525.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Mediums can include, but are not limited to film, print, outof-home, experiential, websites, mobile, social media, online video, or audio.

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IGO_05
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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IGO_06
Innovation in Integrated / Omnichannel
Extended Deadline Fee: $525.00

An integrated campaign that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.

INM_01
Websites
Extended Deadline Fee: $525.00

Websites, microsites, or webpages created to promote a brand, product, message, or service.

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INM_02
Mobile Applications
Extended Deadline Fee: $525.00

Mobile applications created to promote a brand, product, message, or service.

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INM_03
Online Advertising & Mobile Video
Extended Deadline Fee: $525.00

Digital advertisements that match the appearance and function of the platform in which they appear or digital banner advertisements, created to promote a brand, product, message, or service, and online or mobile videos that require user interaction throughout the video to enhance the story or experience, online advertisements that play before the start of a video, videos for a brand, product, message, or service created specifically to be viewed online, videos for a brand, product, message, or service created specifically to be viewed on a mobile device. Includes vertical video.

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INM_04
Virtual Installations
Extended Deadline Fee: $525.00

Virtual interactive installations centered around a brand, product, message, or service. Includes both digital-only installations within a larger environment or large-scale fully immersive experiences.

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INM_05
UX/UI
Extended Deadline Fee: $525.00

Overall look and feel of websites or mobile applications created for a brand, product, message, or service.

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INM_06
Commerce
Extended Deadline Fee: $525.00

Branded online or mobile transaction tools or solutions that facilitate the buying, selling, or trading of goods or services. Includes E-Commerce, Mobile Commerce, and online or digital payment solutions.

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INM_07
Interactive & Mobile for Good
Extended Deadline Fee: $525.00

Interactive, online, and mobilebased work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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INM_08
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create interactive, online, or mobile-based work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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INM_09
Innovation in Interactive, Online & Mobile
Extended Deadline Fee: $525.00

Interactive, online, and mobile- based work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

IPD_01
Physical Product
Extended Deadline Fee: $525.00

Physical products created to communicate a brand's personality or story.

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IPD_02
Digital Product
Extended Deadline Fee: $525.00

Digital products created to communicate a brand's personality or story.

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IPD_03
Community-Driven Product or IP
Extended Deadline Fee: $525.00

IP or product design initiatives shaped directly by community input. Work in this category demonstrates meaningful participation, co-creation, or user contributions that influence the final property and deepen brand connection.

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IPD_04
Products for Good
Extended Deadline Fee: $525.00

Digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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IPD_05
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create new products. Includes physical and/or digital products for either in-market or promotional release. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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IPD_06
Innovation in IP & Product Design
Extended Deadline Fee: $525.00

Digital or physical products that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Luxury, Fashion & Lifestyle

Lifestyle & Fashion recognizes creative communications for a luxury, fashion, or lifestyle brand executed across one or multiple channels.

LFS_01
Brand Culture & Storytelling
Extended Deadline Fee: $525.00

Narrative-driven work that communicates a brand’s heritage, craftsmanship, or cultural identity. Includes brand films, editorial storytelling, and other creative formats that build a distinctive brand universe or cultural narrative. NOTE: For content videos longer than 5 minutes, ONE Asia reserves the right to stop the video at the 5-minute mark.

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LFS_02
Experiential, Events & Pop-Ups
Extended Deadline Fee: $525.00

Physical or hybrid brand experiences created to immerse audiences in the lifestyle and values of the brand. Includes fashion shows, installations, pop-up environments, and brand events.

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LFS_03
CRM Engagement
Extended Deadline Fee: $525.00

Work that builds deeper relationships with brand communities or clients through personalized engagement, loyalty experiences, or exclusive programs.

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LFS_04
Brand Merchandise & Collectibles
Extended Deadline Fee: $525.00

Branded merchandise, limited editions, or collectible items designed to extend brand identity beyond traditional communications. Entries should demonstrate how products or objects reinforce cultural relevance, fandom, or brand loyalty.

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LFS_05
Brand Collaborations
Extended Deadline Fee: $525.00

Collaborations between fashion, luxury, or lifestyle brands and artists, designers, creators, or other brands.

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LFS_06
Design & Aesthetic Expression
Extended Deadline Fee: $525.00

Work where design is central to the brand idea and execution. Includes product design, packaging, visual identity, digital design, and art direction that express the brand’s aesthetic and craftsmanship.

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LFS_07
Sustainability in Luxury, Fashion & Lifestyle
Extended Deadline Fee: $525.00

Work that demonstrates innovative approaches to sustainability within luxury, fashion, or lifestyle brands.

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Media

Media recognizes creative and strategic use of media channels to amplify brand messaging and engage audiences effectively.

MED_01
Media-Led Brand Strategy
Extended Deadline Fee: $525.00

Work that utilizes audience insights, media channel planning, and innovative media ecosystems to shape brand strategies that drive growth beyond traditional advertising.

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MED_02
Media-Led Creative Execution
Extended Deadline Fee: $525.00

Work in which strategic media choices enhance storytelling, demonstrating how media planning influences and elevates creative execution.

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MED_03
Branded Content & Media Partnerships
Extended Deadline Fee: $525.00

Collaborations with publishers, influencers, and entertainment platforms that craft compelling brand narratives through strategic content integration within media ecosystems.

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MED_04
Cross-Platform Media Excellence
Extended Deadline Fee: $525.00

Multi-channel campaigns where media planning amplifies creative storytelling across digital, social, TV, OOH, experiential, and emerging platforms.

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MED_05
Performance-Driven Brand Building
Extended Deadline Fee: $525.00

Work that balances brand storytelling with measurable performance outcomes, rewarding media agencies for translating creative ideas into tangible business impacts such as sales, brand lift, engagement, or loyalty.

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MED_06
Purpose-Driven Media lmpact
Extended Deadline Fee: $525.00

Work that drives social, cultural, or environmental change, focusing on how media placements, partnerships, and creative strategies amplify a brand’s purpose for real-world impact.

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Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

OOH_01
P.O.P. & In-Store
Extended Deadline Fee: $525.00

Poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

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OOH_02
Billboards & Transit
Extended Deadline Fee: $525.00

Advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.

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OOH_03
Experiential & Installations
Extended Deadline Fee: $525.00

Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

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OOH_04
Sustainability in Out of Home
Extended Deadline Fee: $525.00

Out of home work that incorporates sustainable practices. This may include environmentally responsible materials, renewable energy use, or innovative methods that reduce impact while maintaining creative effectiveness.

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OOH_05
Out of Home for Good
Extended Deadline Fee: $525.00

Out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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OOH_06
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create out of home advertising. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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OOH_07
Innovation in Out of Home
Extended Deadline Fee: $525.00

Out of home advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Print & Promotional

Print & Promotional recognizes advertising communicated through printed publications and other physical collateral.

PTP_01
Newspaper & Magazine
Extended Deadline Fee: $525.00

Newspaper or magazine advertisement to promote a brand, product, service, or message.

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PTP_02
Physical Products & Apparel
Extended Deadline Fee: $525.00

Physical items created to promote a brand, product, service, or message. Includes catalogues, pamphlets, booklets, brochures, books, flyers, clothing, accessories, jewelry, pet apparel, giveaways, swag, or other printed communications and promotional products. NOTE: Commercial packaging should be entered in category DE_05: Packaging.

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PTP_03
Product Packaging
Extended Deadline Fee: $525.00

Packaging for a promotional product or line of products.

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PTP_04
Print & Promotional for Good
Extended Deadline Fee: $525.00

Print or promotional advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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PTP_05
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create print or dimensional promotional work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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PTP_06
Innovation in Print & Promotional
Extended Deadline Fee: $525.00

Print advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Production & Craft

Production & Craft recognizes exceptional craftsmanship and technical excellence across visual, motion, audio, design, and production disciplines that bring creative ideas to life. This discipline celebrates the execution mastery created by production houses, technical teams, and creative studios, acknowledging how outstanding craft elevates the idea beyond conception and into compelling reality.

PCR_01
Direction
Extended Deadline Fee: $525.00

Overall artistic vision of commercial spot or branded content video. Includes television, cinema, digital games, or online.

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PCR_02
Writing
Extended Deadline Fee: $525.00

Scriptwriting of commercial spot or branded content video. Includes television, cinema, digital games, or online.

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PCR_03
Editing
Extended Deadline Fee: $525.00

Editing of commercial spot or branded content video. Includes television, cinema, digital games, or online

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PCR_04
Cinematography
Extended Deadline Fee: $525.00

Cinematography of commercial spot or branded content video. Includes television, cinema, digital games, or online.

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PCR_05
Animation
Extended Deadline Fee: $525.00

Animation applied to commercial spot or branded content video. Includes television, cinema, digital games, or online.

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PCR_06
Visual Effects
Extended Deadline Fee: $525.00

Visual effects applied digitally in post-production to commercial spot or branded content video. Includes CGI, motion capture, green screen, and other digital effects in television, cinema, digital games, or online videos.

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PCR_07
Special / Practical Effects
Extended Deadline Fee: $525.00

Special effects achieved on set in the production of commercial spot or branded content video. Includes pyrotechnics, mechanical rigs, makeup, prosthetics, and other practical effects in television, cinema, digital games, or online videos.

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PCR_08
Production Design
Extended Deadline Fee: $525.00

Production design of commercial spots or branded content videos. Includes television, cinema, digital games, or online.

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PCR_09
Casting
Extended Deadline Fee: $525.00

The selection of talent for a particular role or part in television, cinema, digital games, or online moving image pieces.

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PCR_10
Experiential Music & Sound
Extended Deadline Fee: $525.00

Audio content that triggers active engagement from a listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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PCR_11
Use of Licensed Music
Extended Deadline Fee: $525.00

Use of licensed music in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

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PCR_12
Original Music
Extended Deadline Fee: $525.00

Original instrumental composition(s) created for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

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PCR_13
Artist / Brand Collaboration
Extended Deadline Fee: $525.00

Audio content in any medium where the collaboration between the brand and a recording artist extends beyond the licensing or composition of a song. The artist or their work should play a featured role. NOTE: Entries must list the recording artist(s) involved in the work and the role they played in its creation.

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PCR_14
Sound Design / Mixing / Editing
Extended Deadline Fee: $525.00

Sound creation, design, and/or application for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

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PCR_15
Innovation in Production & Craft
Extended Deadline Fee: $525.00

Visual and audio craft used in commercial spots or branded content videos that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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PCR_16
Use of Humor
Extended Deadline Fee: $525.00

Work that leverage humor as a creative tool.

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PCR_17
Use of Drama
Extended Deadline Fee: $525.00

Work that leverage drama as a creative tool.

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PCR_18
Art Direction
Extended Deadline Fee: $525.00

Communication of the brand's overall visual appearance in out-of-home, print and digital work.

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PCR_19
Illustration
Extended Deadline Fee: $525.00

Illustration within out-of-home, print and digital work. Can be a stand-alone work or incorporated into a larger layout.

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PCR_20
Photography
Extended Deadline Fee: $525.00

Photography within out-of-home, print and digital work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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PCR_21
Typography
Extended Deadline Fee: $525.00

Use of typography within out-of-home, print and digital work. Can be a stand-alone work or incorporated into a larger layout.

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PCR_22
Printing & Production
Extended Deadline Fee: $525.00

Specialized printing or production techniques applied to out-of-home and print work.

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Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences by using strategic conversation at the service of an objective.

PRE_01
Traditional Media Relations
Extended Deadline Fee: $525.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.

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PRE_02
Digital & Online
Extended Deadline Fee: $525.00

A public relations campaign via online methods such as social media, blogging, or email marketing, created to raise awareness and influence public perception of a brand, product, message, or service.

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PRE_03
Events & Experiential
Extended Deadline Fee: $525.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.

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PRE_04
Community Building
Extended Deadline Fee: $525.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.

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PRE_05
Brand Voice
Extended Deadline Fee: $525.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.

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PRE_06
Reputation Management
Extended Deadline Fee: $525.00

A public relations campaign negates the impact of negative publicity or crisis to improve the short or long-term reputation of a brand or organization.

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PRE_07
Current Event Response
Extended Deadline Fee: $525.00

The use of real-time information to create brand-centric messaging or to react to current events.

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PRE_08
Influencer & Creator Marketing
Extended Deadline Fee: $525.00

A public relations campaign that strategically collaborate with influencers and content creators to promote a brand, product, service, or message.

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PRE_09
Public Relations for Good
Extended Deadline Fee: $525.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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PRE_10
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create a single unified public relations campaign. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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PRE_11
Integrated / Omnichannel PR Campaign
Extended Deadline Fee: $525.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc. NOTE: Project videos should include at least 3 different mediums in the campaign.

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PRE_12
Innovation in Public Relations
Extended Deadline Fee: $525.00

A public relations campaign that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Radio & Audio-First

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.

RAU_01
Branded Content & Podcasts
Extended Deadline Fee: $525.00

Audio-led branded content created for radio, podcasts, or other audio platforms. Includes branded podcasts, sponsor-integrated episodes, host-read segments, narrative audio series, and original branded audio programming where the brand is meaningfully integrated into the content.

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RAU_02
Experiential Radio & Audio
Extended Deadline Fee: $525.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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RAU_03
Radio & Audio for Good
Extended Deadline Fee: $525.00

Audio-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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RAU_04
Brand Partnerships
Extended Deadline Fee: $525.00

Two or more brands working together to create audio-based pieces. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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RAU_05
Innovation in Radio & Audio
Extended Deadline Fee: $525.00

Radio and audio advertising that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Sustainable Development Award

SDG Award recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).

SDA_01
Sustainable Development Award
Extended Deadline Fee: $525.00

Sustainable Development Award rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs)

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