Disciplines & Categories

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Brand-Side / In-House Branded Entertainment Creative Effectiveness Creative Use of Data Creative Use of Technology Cultural Driver Design Direct Marketing Experiential & Immersive Film & Video Gaming Green Award Integrated / Omnichannel Interactive, Online & Mobile IP & Product Design Moving Image / Sound Craft & Production Out of Home & OOH Craft Print & Promotional Public Relations Radio & Audio-First Social Media Sustainable Development Goals

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.

BS_01
Brand Identity
Final Deadline Fee: $600.00

Elements of an identity system created by a brand-side or internal creative team. Includes logo, business cards, stationery, branding guidelines, prospectus, promotional items like giveaways, swag, or other non-commercially available products.

BS_02
Products & Packaging
Final Deadline Fee: $600.00

Commercially available physical and/or digital products or packaging created by a brand-side or internal creative team.

BS_03
Print & Out of Home
Final Deadline Fee: $600.00

Print or out-of-home advertising created by a brand-side or internal creative team. Includes newspaper, magazine, billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.

BS_04
Branded Content
Final Deadline Fee: $600.00

Work created by a brandside or internal creative team in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship. NOTE: For content videos longer than 5 minutes, ONE Asia reserves the right to stop the video at the 5-minute mark.

BS_05
Experiential / Immersive / Events
Final Deadline Fee: $600.00

Brand experiences created by a brand-side or internal creative team that engage an audience within a physical or digital environment.

BS_07
Public Relations
Final Deadline Fee: $600.00

PR-led campaigns, programs and tactics created by a brand-side or internal creative team.

BS_08
Internal Communications
Final Deadline Fee: $600.00

Communications used to transform internal brand cultures to position creativity as a core strategic value.

BS_09
Integrated / Omnichannel Campaign
Final Deadline Fee: $600.00

A fully integrated campaign created by a brand-side or internal creative team consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.

BS_10
Brand-Side / External Agency Collaboration
Final Deadline Fee: $600.00

Work created in collaboration by a brand-side and external agency. NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.

BS_11
Campaigns for Good
Final Deadline Fee: $600.00

Brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

BS_12
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience. NOTE: Entries must include all brand names involved in the work. NOTE: All brands involved should also be listed under the full credits

BS_13
Innovation in Brand-Side
Final Deadline Fee: $600.00

Work created by a brand-side or internal creative team that explores new or transformative ideas and concepts, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.that push the discipline forward.

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.

BE_01
Branded Short Form Video
Final Deadline Fee: $600.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Short form submissions must be 3 minutes or less.

BE_02
Branded Long Form Video
Final Deadline Fee: $600.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Long form submissions must be more than 3 minutes.

BE_03
Branded Music Video
Final Deadline Fee: $600.00

Live-action or animated videos created to promote a brand, musician or musical act.

BE_04
Mobile App
Final Deadline Fee: $600.00

Applications on a mobile platform that features a brand as an integral component.

BE_05
Games / Gaming
Final Deadline Fee: $600.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

BE_06
Experiential
Final Deadline Fee: $600.00

Virtual/Hybrid events, livestream, brand installations, in-person events centered around a brand.

BE_07
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $600.00

Branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

BE_08
User-Generated Content
Final Deadline Fee: $600.00

Branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.

BE_09
Commerce
Final Deadline Fee: $600.00

Branded content that integrates commerce and entertainment content to facilitate the buying, selling, or trading of goods or services.

BE_10
Branded Entertainment for Good
Final Deadline Fee: $600.00

Branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand

BE_11
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create a campaign of branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

BE_12
Innovation in Branded Entertainment
Final Deadline Fee: $600.00

Branded content that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable impact in meeting business objectives and was integral to achieving a brand's purpose.

CE_01
Consumer / Brand
Final Deadline Fee: $600.00

Work that produced measurable results and was integral to achieving a brand's marketing goals. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_4: Brand Partnerships.

CE_02
CSR
Final Deadline Fee: $600.00

Work that produced measurable results and was integral to achieving a for-profit brand or corporation's social responsibility initiatives. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_4: Brand Partnerships.

CE_03
Non-Profit / Charity
Final Deadline Fee: $600.00

Work that produced measurable results and was integral to furthering an organization's purpose. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_4: Brand Partnerships.

CE_04
Brand Partnerships
Final Deadline Fee: $600.00

Work that produced measurable results and was integral to furthering an organization's purpose. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.

CU_01
Data Visualization
Final Deadline Fee: $600.00

Work which utilizes creative visual representation of data. Includes static/dynamic forms charts, maps, graphs, custom content, etc.

CU_02
Targeting
Final Deadline Fee: $600.00

Work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.

CU_03
Storytelling
Final Deadline Fee: $600.00

Work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.

CU_05
Experiential & Immersive
Final Deadline Fee: $600.00

Work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.

CU_06
Real-Time Data
Final Deadline Fee: $600.00

Work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.

CU_07
Use of Technology
Final Deadline Fee: $600.00

Specialized digital technologies used to gather, interpret, or display data in work for a brand, product, service, or message. Includes the use of AI technologies. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

CU_08
B2B Communications
Final Deadline Fee: $600.00

Work for which data was used and interpreted to communicate a message or service between businesses.

CU_09
Data for Good
Final Deadline Fee: $600.00

Work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.

CU_10
Innovation in Creative Use of Data
Final Deadline Fee: $600.00

Work for which data was used and interpreted for a brand, product, service, or message that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Creative Use of Technology

Creative Use of Technology recognizes work for which technology played an integral role in defining or communicating the brand's message.

CT_01
Technology as a Creative Tool
Final Deadline Fee: $600.00

Work that utilized technology or AI as a creative tool in ideation, execution, or as a key element of the final product. Includes technology such as projection mapping, responsive environments, and other work where technology was a core component.

CT_02
Experiential
Final Deadline Fee: $600.00

Virtual or in-person events, competitions, installations, or other physical immersive environments or virtual experiences where a person actively engages with technology, centered around a brand, product, message, or service.

CT_03
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology used to enhance brand experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

CT_04
Metaverse
Final Deadline Fee: $600.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs, and event tickets within learning, gaming, and other experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

CT_05
User-Generated Content (UGC)
Final Deadline Fee: $600.00

Work derived from customer/user submitted materials. Technology must be a core element of the gathering, use, or display of the content or other materials provided by users.

CT_06
Technology for Good
Final Deadline Fee: $600.00

Work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

CT_07
Commerce
Final Deadline Fee: $600.00

The use of technology in work to facilitate the buying, selling, or trading of goods or services.

CT_08
Innovation in Creative Use of Technology
Final Deadline Fee: $600.00

Work in which technology was used to explore new or transformative ideas and concepts, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Cultural Driver

Cultural Driver recognizes influential ideas and executions that had a huge impact in their respective cultures and environments, created new trends, or transformed culture. In addition to the quality of the idea and execution, work in this discipline will be judged through the lens of the specific culture it impacted.

CD_01
Popular Culture Impact
Final Deadline Fee: $600.00

Work that permeated and changed popular culture and created new trends. NOTE: Entries must provide a description of the impact on popular culture.

CD_02
Multicultural Impact
Final Deadline Fee: $600.00

Work that addresses the needs of a specific minority culture within a cultural mainstream. (i.e., the Muslim market in Indonesia, the Aboriginal culture in Australia, etc.) NOTE: Entries must define both the majority culture and minority culture. NOTE: Entries must provide information on the specific needs of the minority culture that were addressed and the impact on that culture.

Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

DE_01
Brand Identity
Final Deadline Fee: $600.00

Elements of the identity system for a brand, product, or service. May include business cards, stationery, logo, network, IDs, physical collateral such as letterhead, business cards, uniforms, giveaways, etc. or digital items.

DE_02
Corporate Communications
Final Deadline Fee: $600.00

Communications from a company to its shareholders or the public. Includes printed or digital annual reports, corporate sustainability reports, brand books, and identity guidelines.

DE_03
Editorial
Final Deadline Fee: $600.00

Overall design of commercially available books. Includes book cover design. or cover design for books, Magazines & Newspapers, or any other digital publication. NOTE: Non-commercially available books should be entered in category DE_05: Promotional. NOTE: Each book in a series must have been released within the eligibility dates.

DE_04
Typography
Final Deadline Fee: $600.00

Work that includes typeface design or non-moving type-based compositions or animated (kinetic) type compositions for a brand.

DE_05
Promotional
Final Deadline Fee: $600.00

Printed or digital communications containing information about a brand, product, service, or message. Includes multi-page catalogues, pamphlets, booklets, brochures, physical items, etc.

DE_06
Packaging
Final Deadline Fee: $600.00

Packaging design for a commercially available product.

DE_07
Digital Design
Final Deadline Fee: $600.00

The aesthetics of websites, apps, games, utilitites, or other digital branded collateral items.

DE_08
Posters & Out of Home
Final Deadline Fee: $600.00

Printed posters or f environmental design (including billboards, transit, point-of-purchase, brand installations, and other ambient media) with the intent of promoting a brand, product, service, or message.

DE_09
Spatial Design
Final Deadline Fee: $600.00

Physical spaces, wayfinding signage or architecture used to connect people to a brand, product, service, or message for a brand or organization. Can be indoor or outdoor, temporary or permanent. Includes live events, exhibitions, art interventions, buildings and landscapes for public and private facilities, etc

DE_10
Moving Image
Final Deadline Fee: $600.00

Moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

DE_11
Design for Good
Final Deadline Fee: $600.00

Work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

DE_12
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create a design-focused work.

DE_13
Innovation in Design
Final Deadline Fee: $600.00

Work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Direct Marketing

Direct Marketing recognizes communications to a clear target group, with a call to action, and defined results.

DM_01
Physical Items
Final Deadline Fee: $600.00

Physical pieces of advertising that target a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.

DM_02
Out of Home
Final Deadline Fee: $600.00

Advertisements which appears outdoor, targeting a specific audience.

DM_03
Targeted Video
Final Deadline Fee: $600.00

On location or online videos targeted for a specific audience.

DM_04
Experiential
Final Deadline Fee: $600.00

The use of in-person or virtual events, in-store experiences or brand installations to create an interactive experience with a brand's targeted demographic.

DM_05
Digital & Online
Final Deadline Fee: $600.00

The use of a website, microsite, mobile applications or social media to direct contact with a brand's targeted demographic.

DM_07
Integrated / Omnichannel Campaign
Final Deadline Fee: $600.00

A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.

DM_08
Commerce
Final Deadline Fee: $600.00

Communications targeting a specific audience created to keep existing customers or attract new customers to buy, sell, or trade goods or services. Includes loyalty programs, geofencing, app & social media integration, etc.

DM_09
Direct Marketing for Good
Final Deadline Fee: $600.00

Targeted communications that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

DM_10
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create direct marketing work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

DM_11
Innovation in Direct Marketing
Final Deadline Fee: $600.00

Work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

EX_01
Events
Final Deadline Fee: $600.00

Livestreamed or pre-recorded online community events, In-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

EX_02
Brand Installations
Final Deadline Fee: $600.00

Installations centered around a brand, product, message, or service within a larger environment.

EX_03
Immersive Spaces
Final Deadline Fee: $600.00

Large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

EX_04
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology used to enhance brand experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

EX_05
Metaverse
Final Deadline Fee: $600.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

EX_06
Experiential Audio
Final Deadline Fee: $600.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

EX_07
Customer Experience / CX
Final Deadline Fee: $600.00

Touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.

EX_08
Experiential & Immersive for Good
Final Deadline Fee: $600.00

Brand experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

EX_09
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create brand experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

EX_10
Innovation in Experiential & Immersive
Final Deadline Fee: $600.00

Brand experiences that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Film & Video

Film & Video recognizes advertising in the form of commercial spots that aired on television, in cinemas, or online.

FI_01
TV, VOD, & Online - Short Form
Final Deadline Fee: $600.00

Commercial spot airing on television, video-ondemand platforms, or online. NOTE: Short form submissions must be 3 minutes or less.

FI_02
TV, VOD, & Online - Long Form
Final Deadline Fee: $600.00

Commercial spot airing on television, video-ondemand platforms, or online. NOTE: Long form submissions must be more than 3 minutes.

FI_03
Cinema Advertising
Final Deadline Fee: $600.00

Commercial spots shown exclusively in a cinema before a feature film.

FI_04
Low Budget
Final Deadline Fee: $600.00

Commercial spots that creatively utilized a low or conservative production budget. Includes broadcast, cinema, online, or mobile. NOTE: Entries must provide the production budget and an explanation of how it was applied.

FI_05
User-Generated Content
Final Deadline Fee: $600.00

Videos that are derived from customer/user submitted content, created on behalf of a brand or organization. Includes broadcast, cinema, and online.

FI_06
Film & Video for Good
Final Deadline Fee: $600.00

Commercial spots that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

FI_07
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create commercial spots. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

FI_08
Use of Humor
Final Deadline Fee: $600.00

Commercial spots that leverage humor as a creative tool.

FI_09
Use of Drama
Final Deadline Fee: $600.00

Commercial spots that leverage drama as a creative tool.

FI_10
Innovation in Film & Video
Final Deadline Fee: $600.00

Commercial spots that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Gaming

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community. It includes work that is built around a brand that engages the user and adds to the gaming experience.

GA_01
Branded Game
Final Deadline Fee: $600.00

New games built around a brand, product, message, or service. Includes console, web, mobile, and console games. NOTE: No special equipment will be used for judging. The required submission media must showcase the game. NOTE: Branded elements within existing web-based games should be entered into GA_02: Brand Placement / Integration.

GA_02
Brand Integration / Placement
Final Deadline Fee: $600.00

Branded elements built into an existing game to promote a brand, product, message, or service. NOTE: No special equipment will be used for judging. The required submission media must showcase the game. NOTE: New games created around a brand should be entered into GA_01: Branded Game. NOTE: Entries must provide the game(s) the brand was integrated into.

GA_03
Mobile Gaming
Final Deadline Fee: $600.00

Mobile-based games built around a brand, product, message, or service. Includes new fullybranded games and branded elements placed or integrated into existing games. NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.

GA_04
Streaming and Influencer
Final Deadline Fee: $600.00

Partnership with an established gaming influencer or influencers to enhance or promote a brand through that influencer's audience and style. NOTE: Entries must include the name and gaming and/or streaming platform of the influencer(s) involved in the work.

GA_05
Use of Gaming as a Tool
Final Deadline Fee: $600.00

A brand's use of gaming as a medium to provide a useful service or function to its users such as education, therapy, ecommerce, etc. Includes, web, mobile, and console games.

GA_06
Game Marketing
Final Deadline Fee: $600.00

Pieces in a marketing campaign for a particular game or gaming product. Includes all mediums such as print, online, tv and video, experiential, and direct marketing.

GA_07
Gaming for Good
Final Deadline Fee: $600.00

A brand's use of gaming to provide a positive social, cultural, or environmental impact. Includes awareness of and interaction with an issue, and other positive impact projects.

GA_08
Innovation in Gaming
Final Deadline Fee: $600.00

Digital games or gaming experiences that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Green Award

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

GR_01
Green Award
Final Deadline Fee: $600.00

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

Integrated / Omnichannel

Integrated / Omnichannel recognizes creative concepts and messaging unified across multi-channel campaigns.

IG_01
Integrated / Omnichannel Campaign
Final Deadline Fee: $600.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

IG_02
Brand Transformation / Repositioning
Final Deadline Fee: $600.00

A fully integrated campaign that changes the way that the public perceives a brand or organization. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Project videos should explain the transformation from the original to updated brand positioning.

IG_03
Integrated / Omnichannel Campaigns for Good
Final Deadline Fee: $600.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Mediums can include, but are not limited to film, print, outof-home, experiential, websites, mobile, social media, online video, or audio.

IG_04
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

IG_05
Innovation in Integrated / Omnichannel
Final Deadline Fee: $600.00

An integrated campaign that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.

IN_01
Websites
Final Deadline Fee: $600.00

Websites, microsites, or webpages created to promote a brand, product, message, or service.

IN_02
Mobile Applications
Final Deadline Fee: $600.00

Mobile applications created to promote a brand, product, message, or service.

IN_03
Customer Experience / CX
Final Deadline Fee: $600.00

Digital touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes online and other digital presence as well as brand voice and tone applied to customer service channels.

IN_04
Online & Mobile Video
Final Deadline Fee: $600.00

Online or mobile videos that require user interaction throughout the video to enhance the story or experience.

IN_05
Physical Product & Mobile Integration
Final Deadline Fee: $600.00

Physical products that integrate with a mobile platform, created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.

IN_06
Augmented, Virtual and Mixed Reality (AR, VR, MR)
Final Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

IN_07
Digital Installations
Final Deadline Fee: $600.00

Digital interactive installations centered around a brand, product, message, or service. Includes both digital-only and digital-physical installations within a larger environment or large-scale fully immersive experiences.

IN_08
Metaverse
Final Deadline Fee: $600.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences.

IN_09
Commerce
Final Deadline Fee: $600.00

Branded online or mobile transaction tools or solutions that facilitate the buying, selling, or trading of goods or services. Includes E-Commerce, Mobile Commerce, and online or digital payment solutions.

IN_10
Interactive & Mobile for Good
Final Deadline Fee: $600.00

Interactive, online, and mobilebased work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

IN_11
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create interactive, online, or mobile-based work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

IN_12
Craft - UX / UI
Final Deadline Fee: $600.00

Overall look and feel of websites or mobile applications created for a brand, product, message, or service.

IN_13
Craft - Creative Use of Data
Final Deadline Fee: $600.00

Work for which data was gathered, interpreted, and used to engage with an audience. Data must have played an integral role in the brand's message or distribution strategy. NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.

IN_14
Craft - Visual Effects / Animation
Final Deadline Fee: $600.00

Visual craft applied to work of websites, mobile applications, smart devices, or other interactive digital work. Includes visual effects, animation, motion graphics, etc.

IN_15
Craft - Music & Sound
Final Deadline Fee: $600.00

Exemplary use of music and sound design in spots created for websites, mobile applications, smart devices, or other interactive digital work. Also includes sound effects.

IN_16
Craft - Writing
Final Deadline Fee: $600.00

Writing in interactive, online, or mobile-based work.

IN_17
Craft - Use of Technology
Final Deadline Fee: $600.00

New or existing digital technologies applied to interactive, online, or mobile-based work. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

IN_18
Craft - Innovation in Interactive & Mobile Craft
Final Deadline Fee: $600.00

Interactive, online, and mobile- based work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

IP_01
Physical Product
Final Deadline Fee: $600.00

Physical products created to communicate a brand's personality or story.

IP_02
Digital Product
Final Deadline Fee: $600.00

Digital products created to communicate a brand's personality or story.

IP_03
Integrated Digital & Physical Product
Final Deadline Fee: $600.00

Physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.

IP_04
Experimental / Internal Projects / R&D
Final Deadline Fee: $600.00

New digital or physical inventions not yet released in the marketplace. Must be in service of a brand.

IP_05
Products for Good
Final Deadline Fee: $600.00

Digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

IP_06
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create new products. Includes physical and/or digital products for either in-market or promotional release. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

IP_07
Innovation in IP & Product Design
Final Deadline Fee: $600.00

Digital or physical products that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Moving Image / Sound Craft & Production

Moving Image Craft & Production recognizes the specialized skills demonstrated in the creation and production of branded content videos and commercial spots.

IM_01
Direction
Final Deadline Fee: $600.00

Overall artistic vision of commercial spot or branded content video. Includes television, cinema, digital games, or online.

IM_02
Writing
Final Deadline Fee: $600.00

Scriptwriting of commercial spot or branded content video. Includes television, cinema, digital games, or online.

IM_03
Editing
Final Deadline Fee: $600.00

Editing of commercial spot or branded content video. Includes television, cinema, digital games, or online

IM_04
Cinematography
Final Deadline Fee: $600.00

Cinematography of commercial spot or branded content video. Includes television, cinema, digital games, or online.

IM_05
Animation
Final Deadline Fee: $600.00

Animation applied to commercial spot or branded content video. Includes television, cinema, digital games, or online.

IM_06
Visual Effects
Final Deadline Fee: $600.00

Visual effects applied digitally in post-production to commercial spot or branded content video. Includes CGI, motion capture, green screen, and other digital effects in television, cinema, digital games, or online videos.

IM_07
Production Design
Final Deadline Fee: $600.00

Production design of commercial spots or branded content videos. Includes television, cinema, digital games, or online.

IM_08
Casting
Final Deadline Fee: $600.00

The selection of talent for a particular role or part in television, cinema, digital games, or online moving image pieces.

IM_09
Use of Technology
Final Deadline Fee: $600.00

The use of new or existing technology applied to television, cinema, digital games, or online moving image pieces. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

IM_10
Use of Licensed Music
Final Deadline Fee: $600.00

Use of licensed music in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

IM_11
Music Adaptation
Final Deadline Fee: $600.00

Use of adapted instrumental music or compositions(s) with vocals in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

IM_12
Original Music
Final Deadline Fee: $600.00

Original instrumental composition(s) created for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

IM_13
Sound Design / Mixing / Editing
Final Deadline Fee: $600.00

Sound creation, design, and/or application for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

IM_14
Innovation in Moving Image / Sound Craft & Production
Final Deadline Fee: $600.00

Visual and audio craft used in commercial spots or branded content videos that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

Out of Home

P.O.P. & In-Store

OH_01: P.O.P. & In-Store
Final Deadline Fee: $600.00

Poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

Out of Home

Billboards & Transit

OH_02: Billboards & Transit
Final Deadline Fee: $600.00

Advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.

Out of Home

Experiential & Installations

OH_03: Experiential & Installations
Final Deadline Fee: $600.00

Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

Out of Home

Out of Home for Good

OH_04: Out of Home for Good
Final Deadline Fee: $600.00

Out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

Out of Home

Brand Partnerships

OH_05: Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create out of home advertising. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Out of Home

Craft - Art Direction

OH_06: Craft - Art Direction
Final Deadline Fee: $600.00

Communication of the brand's overall visual appearance in out-of-home work.

Out of Home

Craft - Writing

OH_07: Craft - Writing
Final Deadline Fee: $600.00

Writing in out-of-home work.

Out of Home

Craft - Illustration

OH_08: Craft - Illustration
Final Deadline Fee: $600.00

Illustration within out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

Out of Home

Craft - Photography

OH_09: Craft - Photography
Final Deadline Fee: $600.00

Photography within out-of-home work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

Out of Home

Craft - Typography

OH_10: Craft - Typography
Final Deadline Fee: $600.00

Use of typography within out-of- home work. Can be a stand-alone work or incorporated into a larger layout.

Out of Home

Craft - Printing & Production

OH_11: Craft - Printing & Production
Final Deadline Fee: $600.00

Specialized printing or production techniques applied to out-of-home work.

Out of Home

Craft - Use of Technology

OH_12: Craft - Use of Technology
Final Deadline Fee: $600.00

The use of new or existing digital technology applied to out-of-home work. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Out of Home

Innovation in Print & Out of Home

OH_13: Innovation in Print & Out of Home
Final Deadline Fee: $600.00

Out of home advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Print & Promotional

Print & Promotional recognizes advertising communicated through printed publications and other physical collateral.

PT_01
Newspaper & Magazine
Final Deadline Fee: $600.00

Newspaper or magazine advertisement to promote a brand, product, service, or message.

PT_02
Posters
Final Deadline Fee: $600.00

Printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

PT_03
Booklets / Books / Brochures
Final Deadline Fee: $600.00

Printed communications created to promote a brand, product, service, or message. Includes single or multi-page catalogues, pamphlets, booklets, brochures, books, flyers etc.

PT_04
Print & Promotional for Good
Final Deadline Fee: $600.00

Print or promotional advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

PT_05
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create print or dimensional promotional work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

PT_06
Craft - Art Direction
Final Deadline Fee: $600.00

Communication of the brand's overall visual appearance in print work.

PT_07
Craft - Writing
Final Deadline Fee: $600.00

Writing in print work.

PT_08
Craft - Illustration
Final Deadline Fee: $600.00

Illustration within print work. Can be a stand-alone work or incorporated into a larger layout.

PT_09
Craft - Photography
Final Deadline Fee: $600.00

Photography within print work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

PT_10
Craft - Typography
Final Deadline Fee: $600.00

Use of typography within of print work. Can be a stand-alone work or incorporated into a larger layout.

PT_11
Craft - Printing & Production
Final Deadline Fee: $600.00

Specialized printing or production techniques applied to print work.

PT_12
Innovation in Print & Promotional
Final Deadline Fee: $600.00

Print advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences by using strategic conversation at the service of an objective.

PR_01
Media Relations
Final Deadline Fee: $600.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.

PR_02
Events & Experiential
Final Deadline Fee: $600.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.

PR_03
Community Building
Final Deadline Fee: $600.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.

PR_04
Internal Communications
Final Deadline Fee: $600.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.

PR_05
Brand Voice
Final Deadline Fee: $600.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.

PR_06
Reputation Management
Final Deadline Fee: $600.00

A public relations campaign negates the impact of negative publicity or crisis to improve the short or long-term reputation of a brand or organization.

PR_07
Integrated / Omnichannel PR Campaign
Final Deadline Fee: $600.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc. NOTE: Project videos should include at least 3 different mediums in the campaign.

PR_08
Public Relations for Good
Final Deadline Fee: $600.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

PR_09
Brand Partnerships
Final Deadline Fee: $600.00

Two or more brands working together to create a single unified public relations campaign. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

PR_10
Innovation in Public Relations
Final Deadline Fee: $600.00

A public relations campaign that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Radio & Audio-First

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.

RA_01
Sonic Branding / Branded Audio
Final Deadline Fee: $600.00

Sounds or compositions used to identify a brand. Includes sonic logos, jingles, etc.

RA_02
Broadcast
Final Deadline Fee: $600.00

Commercial spot broadcast over national, regional, or satellite radio stations.

RA_03
Branded Podcast
Final Deadline Fee: $600.00

Podcasts that integrate a brand into its content.

RA_04
Custom Content
Final Deadline Fee: $600.00

Branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.

RA_05
Experiential Radio & Audio
Final Deadline Fee: $600.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

RA_06
Radio & Audio for Good
Final Deadline Fee: $600.00

Audio-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

RA_07
Innovation in Radio & Audio
Final Deadline Fee: $600.00

Radio and audio advertising that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

Sustainable Development Goals Award

SDG Award recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).

SD_01
Sustainable Development Goals Award
Final Deadline Fee: $600.00

Sustainable Development Award rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs) SDG #1: No Poverty End poverty in all its forms everywhere SDG #2: Zero Hunger End hunger, achieve food security and improved nutrition and promote sustainable agriculture SDG #3: Good Health & Well-Being Ensure healthy lives and promote well-being for all at all ages SDG #4: Quality Education Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all SDG #5: Gender Equality Achieve gender equality and empower all women and girls SDG #6: Clean Water & Sanitation Ensure availability and sustainable management of water and sanitation for all SDG #7: Affordable & Clean Energy Ensure access to affordable, reliable, sustainable and modern energy for all SDG #8: Decent Work & Economic Growth Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all SDG #9: Industry, Innovation & Infrastructure Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation SDG #10: Reduced Inequalities Reduce inequality within and among countries SDG #11: Sustainable Cities & Communities Make cities and human settlements inclusive, safe, resilient and sustainable SDG #12: Responsible Consumption & Production Ensure sustainable consumption and production patterns SDG #13: Climate Action Take urgent action to combat climate change and its impacts SDG #14: Life Below Water Conserve and sustainably use the oceans, seas and marine resources for sustainable development SDG #15: Life on Land Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss SDG #16: Peace, Justice & Strong Institutions Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels SDG #17: Partnerships for the Goals Strengthen the means of implementation and revitalize the global partnership for sustainable development