Disciplines & Categories

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Brand-Side / In-House Branded Entertainment Creative Effectiveness Creative Use of Data Cultural Driver Design Direct Marketing Experiential & Immersive Film & Video Gaming Green Award Integrated Interactive, Online & Mobile Interactive & Mobile Craft IP & Product Design Moving Image Craft & Production Out of Home Print & Promotional Public Relations Public Service / Non-Profit Radio & Audio Social Media Sustainable Development Goals

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.

Brand-Side / In-House
Brand-Side Initiated & Originated Projects

BS_01: Brand-Side Initiated & Originated Projects
Final Deadline Fee: $650.00

Brand ideas concepted, created, and executed by a brand-side agency. The idea needs to have been driven from the brand-side creative team. NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.

Brand-Side / In-House
Intra-preneurship

BS_02: Intra-preneurship
Final Deadline Fee: $650.00

Entrepreneurial ideas within a brand-side agency, creating or redefining brand products and creating new streams of revenue.

Brand-Side / In-House
Social Impact

BS_03: Social Impact
Final Deadline Fee: $650.00

Brand ideas that creates a significant, positive change by addressing a pressing social challenge.

Brand-Side / In-House
Video Content

BS_04: Video Content
Final Deadline Fee: $650.00

Content videos focused around a key product or service where each piece can stand on its own, but is made stronger by being part of the series.

Brand-Side / In-House
Brand Partnerships

BS_05: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience. NOTE: Entries must include all brand names involved in the work. All brands involved should also be listed under the full credits.

Brand-Side / In-House
Brand Franchise Creation

BS_06: Brand Franchise Creation
Final Deadline Fee: $650.00

A multi-year program originated by a brand's internal creative team which demonstrates ongoing brand-building and business growth. NOTE: Entries should focus on the most recent three (3) years of the franchise program.

Brand-Side / In-House
Brand-Side / External Agency Collaboration

BS_07: Brand-Side / External Agency Collaboration
Final Deadline Fee: $650.00

Work created in collaboration by a brand-side and external agency.

Brand-Side / In-House
Brand Personality

BS_08: Brand Personality
Final Deadline Fee: $650.00

A system of touchpoints that establish a consistent, comprehensive, and impactful experience of the brand's personality across business units, consumer groups, and channels.

Brand-Side / In-House
Innovation in Brand-Side

BS_09: Innovation in Brand-Side
Final Deadline Fee: $650.00

Work created by a brand-side or internal creative team that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.

Branded Entertainment
Branded Video & Film

BE_01: Video & Film
Final Deadline Fee: $650.00

Broadcast or online TV series, films and documentaries that contain branded content.

Branded Entertainment
Branded Music Content

BE_02: Music Content
Final Deadline Fee: $650.00

Music content created for a brand or product in an advertising campaign.

Branded Entertainment
Branded Audio Content

BE_03: Audio
Final Deadline Fee: $650.00

Audio content with a brand integrated into the script, plot, or broader themes.

Branded Entertainment
Games / Gaming

BE_04: Games / Gaming
Final Deadline Fee: $650.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.

Branded Entertainment
Experiential

BE_05: Experiential
Final Deadline Fee: $650.00

Virtual/Hybrid events, exhibitions, brand installations, virtual events, etc. with branded elements.

Branded Entertainment
User-Generated Content

BE_06: User-Generated Content
Final Deadline Fee: $650.00

Branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.

Branded Entertainment
Talents & Influencer

BE_07: Talents & Influencer
Final Deadline Fee: $650.00

Partnership with celebrities or influencers to create content that engages consumers to promote a brand or achieve a brand’s purpose.

Branded Entertainment
Brand Partnerships

BE_08: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Branded Entertainment
Live Broadcast

BE_09: Live Broadcast
Final Deadline Fee: $650.00

Live broadcast or online streaming.

Branded Entertainment
Innovation in Branded Entertainment

BE_10: Innovation in Branded Entertainment
Final Deadline Fee: $650.00

Branded content that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.

Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable impact in meeting business objectives and was integral to achieving a brand's purpose.

Creative Effectiveness
Consumer / Brand

CE_01: Consumer / Brand
Final Deadline Fee: $650.00

Work that produced measurable results and was integral to achieving a brand's marketing goals. NOTE: Entries must include a written explanation of how the work was effective.

Creative Effectiveness
Non-Profit / Charity

CE_02: Non-Profit / Charity
Final Deadline Fee: $650.00

Work that produced measurable results and was integral to furthering an organization's purpose. NOTE: Entries must include a written explanation of how the work was effective.

Creative Effectiveness
Small Budget

CE_03: Small Budget
Final Deadline Fee: $650.00

Budget under USD 100,000 (including media & production budget). Entrants should provide details on the total budget spent.

Creative Effectiveness
Brand Partnerships

CE_04: Brand Partnerships
Final Deadline Fee: $650.00

Work that produced measurable results and was integral to furthering an organization's purpose. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.

Creative Use of Data
Data Visualization

CU_01: Data Visualization
Final Deadline Fee: $650.00

Work which utilizes creative visual representation of data. Includes static charts, maps, graphs, custom content, etc.

Creative Use of Data
Storytelling

CU_02: Storytelling
Final Deadline Fee: $650.00

Work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.

Creative Use of Data
Social Media

CU_03: Social Media
Final Deadline Fee: $650.00

Work for which data generated from social media platforms was used and interpreted to engage with an audience. Data must have played an integral role in defining the brand's message.

Creative Use of Data
Experiential & Immersive

CU_04: Experiential & Immersive
Final Deadline Fee: $650.00

Work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.

Creative Use of Data
Use of Technology

CU_05: Use of Technology
Final Deadline Fee: $650.00

Specialized digital technologies used to gather, interpret, or display data in a single (1) or series (2-5) of work for a brand, product, service, or message. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Creative Use of Data
Brand Partnerships

CU_06: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create a single (1) or series (2-5) of work for which data was used and interpreted for a brand, product, service, or message. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Creative Use of Data
Innovation in Creative Use of Data

CU_07: Innovation in Creative Use of Data
Final Deadline Fee: $650.00

Work for which data was used and interpreted for a brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Cultural Driver

Cultural Driver recognizes influential ideas and executions that had a huge impact in their respective cultures and environments, created new trends, or transformed culture. In addition to the quality of the idea and execution, work in this discipline will be judged through the lens of the specific culture it impacted.

Cultural Driver
Cultural Driver Award

CD_01: Cultural Driver Award
Final Deadline Fee: $650.00

Cultural Driver recognizes influential ideas and executions that had a huge impact in their respective cultures and environments, created new trends, or transformed culture.

Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

Design
Brand Collateral

DE_01: Brand Collateral
Final Deadline Fee: $650.00

Communications in the form of booklets, brochures, business cards or other collateral items to promote a brand, product, service, or message.

Design
Brand Identity

DE_02: Brand Identity
Final Deadline Fee: $650.00

Elements of the identity system, logos or trademarked symbols of a brand, organization or product.

Design
Packaging

DE_03: Packaging Design
Final Deadline Fee: $650.00

Packaging design for a commercially available product.

Design
Editorial

DE_04: Editorial
Final Deadline Fee: $650.00

Overall design or cover design for books, Magazines & Newspapers, or any other digital publication.

Design
Design for Good / Green

DE_05: Design for Good / Green
Final Deadline Fee: $650.00

Design concerning environmental issue or for a CSR purpose.

Design
UI / UX Design

DE_06: UI / UX Design
Final Deadline Fee: $650.00

User experience and utility design for mobile and web.

Design
Spatial Design

DE_07: Spatial Design
Final Deadline Fee: $650.00

Physical spaces, wayfinding signage or architecture used to connect people to a brand, product, service, or message for a brand or organization. Can be indoor or outdoor, temporary or permanent. Includes live events, exhibitions, art interventions, buildings and landscapes for public and private facilities, etc

Design
Digital Design

DE_08: Digital Design
Final Deadline Fee: $650.00

The aesthetics of websites, apps, games, utilitites, or other digital branded collateral items.

Design
Posters

DE_10: Posters
Final Deadline Fee: $650.00

Printed posters displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

Design
Moving Image

DE_11: Moving Image
Final Deadline Fee: $650.00

Moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

Design
Typography

DE_12: Typography
Final Deadline Fee: $650.00

Work that includes typeface design for a brand. It can be non-moving(printed, digital, and 3D objects) or animated (kinetic) type compositions.

Design
Corporate Communications

DE_13: Corporate Communications
Final Deadline Fee: $650.00

A single (1) or series (2-10) of communications from a company to its shareholders or the public. Includes printed or digital annual reports, corporate sustainability reports, brand books, and identity guidelines.

Design
Innovation in Design

DE_14: Innovation in Design
Final Deadline Fee: $650.00

Work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Direct Marketing

Direct Marketing recognizes communications to a clear target group, with a call to action, and defined results.

Direct Marketing
Digital & Online

DM_01: Digital & Online
Final Deadline Fee: $650.00

The use of a website, microsite, mobile applications or social media to direct contact with a brand's targeted demographic.

Direct Marketing
Ecommerce

DM_02: Ecommerce
Final Deadline Fee: $650.00

Work of branded online tools or websites that facilitate the buying, selling, or trading of goods or services.

Direct Marketing
Targeted Video

DM_03: Targeted Video
Final Deadline Fee: $650.00

On location or online videos targeted for a specific audience.

Direct Marketing
Out of Home

DM_04: Out of Home
Final Deadline Fee: $650.00

Advertisements which appears outdoor, targeting a specific audience.

Direct Marketing
Integrated Campaign

DM_05: Integrated Campaign
Final Deadline Fee: $650.00

The use of multiple platforms to direct contact with a brand's targeted demographic

Direct Marketing
Experiential

DM_06: Experiential
Final Deadline Fee: $650.00

The use of in-person or virtual events, in-store experiences or brand installations to create an interactive experience with a brand's targeted demographic.

Direct Marketing
Brand Partnerships

DM_07: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create direct marketing work. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Direct Marketing
Social Post

DM_08: Social Media
Final Deadline Fee: $650.00

The use of social media posts, channels, or online videos as a tool for engagement with a brand's targeted demographic. NOTE: Entries must provide the social platform(s) used.

Direct Marketing
Innovation in Direct Marketing

DM_09: Innovation in Direct Marketing
Final Deadline Fee: $650.00

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

Experiential & Immersive
Events / Stunts / Competitions

EX_01: Events / Stunts / Competitions
Final Deadline Fee: $650.00

Livestreamed or pre-recorded online community events, In-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

Experiential & Immersive
Ecommerce

EX_02: Ecommerce
Final Deadline Fee: $650.00

Branded online tools or websites that facilitates the buying, selling, or trading of goods or services.

Experiential & Immersive
Brand Installations

EX_03: Brand Installations
Final Deadline Fee: $650.00

Installations centered around a brand, product, message, or service within a larger environment.

Experiential & Immersive
Immersive Spaces

EX_04: Immersive Spaces
Final Deadline Fee: $650.00

Large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_05: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $650.00

Augmented, Virtual, and Mixed Reality technology used to enhance brand experiences.

Experiential & Immersive
Experiential Audio

EX_06: Experiential Audio
Final Deadline Fee: $650.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

Experiential & Immersive
Brand Partnerships

EX_07: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create brand experiences. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Experiential & Immersive
Metaverse

EX_08: Metaverse
Final Deadline Fee: $650.00

Campaign led by NFT or other elements related to Metaverse.

Experiential & Immersive
Innovation in Experiential & Immersive

EX_09: Innovation in Experiential
Final Deadline Fee: $650.00

Brand experiences that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.

Film & Video

Film & Video recognizes advertising in the form of commercial spots that aired on television, in cinemas, or online.

Film & Video
Television

FI_01: Television
Final Deadline Fee: $650.00

Commercial spots airing on broadcast television, generally no longer than 1 minute. If the piece in this category is longer than 2 minutes, then it should go to the category Online Film & Video.

Film & Video
Cinema Advertising

FI_02: Cinema Advertising
Final Deadline Fee: $650.00

Commercial spots airing in cinema, generally no longer than 1 minute.

Film & Video
Viral Video

FI_03: Viral Video
Final Deadline Fee: $650.00

Videos that produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.

Film & Video
Online Film & Video

FI_04: Online Film & Video
Final Deadline Fee: $650.00

Online video advertising is not intended for network or cable television. Includes videos on video websites, microsites, etc.

Film & Video
Vertical Mobile Short Video

FI_05: Vertical Mobile Short Video
Final Deadline Fee: $650.00

Branded vertical short video for short video mobile platforms.

Film & Video
User-Generated Content

FI_06: User – Generated Content
Final Deadline Fee: $650.00

Videos that are derived from customer/user submitted content, created on behalf of a brand or organization. Includes broadcast, cinema, and online.

Film & Video
Brand Partnerships

FI_07: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create commercial spots. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Film & Video
Innovation in Film

FI_08: Innovation in Film
Final Deadline Fee: $650.00

Commercial spots that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Gaming

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community. It includes work that is built around a brand that engages the user and adds to the gaming experience.

Gaming
Branded Game

GA_01: Branded Game
Final Deadline Fee: $650.00

Games created for a brand, product, message, or service.

Gaming
Brand Integration / Placement

GA_02: Brand Integration / Placement
Final Deadline Fee: $650.00

Branded elements built into an existing game to promote a brand, product, message, or service.

Gaming
Experiential & Immersive Games

GA_03: Experiential & Immersive Games
Final Deadline Fee: $650.00

Immersive games created around a brand, product, message, or service that require participants to interact with a physical environment. Includes experiences designed for new or existing physical spaces.

Gaming
Metaverse

GA_04: Metaverse
Final Deadline Fee: $650.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time.

Gaming
Branded Virtual Goods

GA_05: Branded Virtual Goods
Final Deadline Fee: $650.00

Branded digital items that can be purchased by the user to enhance their gaming experience. Includes skins, NFTs, avatar apparel, and other digital goods.

Gaming
Mobile Gaming

GA_06: Mobile Gaming
Final Deadline Fee: $650.00

Mobile-based games built around a brand, product, message, or service. Includes new fully- branded games and branded elements placed or integrated into existing games. NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.

Gaming
Game Marketing

GA_07: Game Marketing
Final Deadline Fee: $650.00

Work in a marketing campaign for a particular game or gaming product. Includes all mediums such as print, online, tv and video, experiential, and direct marketing. NOTE: Marketing for video games can also be entered into the appropriate discipline for the medium in which the campaign ran (Film, Out of Home, Experiential, Integrated, etc.).

Gaming
Innovation in Gaming

GA_08: Innovation in Gaming
Final Deadline Fee: $650.00

Digital games or gaming experiences that explore transformative ideas, devices, or methods in their execution and push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Green Award

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

Green Award

GR_01: Green Award
Final Deadline Fee: $650.00

Green Award recognizes work that supports or contributes to environmentally- sustainable efforts. Includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

Integrated

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

Integrated
Experiential Marketing

IG_01: Experiential Marketing
Final Deadline Fee: $650.00

Events, interactive installations, or branded games that can be experienced by consumers.

Integrated
Integrated Campaign

IG_02: Integrated Campaign
Final Deadline Fee: $650.00

Integrated branding campaigns that used several platforms such as mobile and online.

Integrated
Brand Partnerships

IG_03: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Integrated
Brand Transformation / Repositioning

IG_04: Brand Transformation / Repositioning
Final Deadline Fee: $650.00

An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.

Integrated
Innovation in Integrated

IG_05: Innovation in Integrated
Final Deadline Fee: $650.00

An integrated campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.

Interactive, Online & Mobile
Websites

IO_01: Websites
Final Deadline Fee: $650.00

The online home of a corporation, brand, or project.

Interactive, Online & Mobile
Online Advertising

IO_02: Online Advertising
Final Deadline Fee: $650.00

Online ads in the format of banners or other online advertising, available in Web / Mobile Apps.

Interactive, Online & Mobile
Gaming

IO_03: Gaming
Final Deadline Fee: $650.00

A game that incorporates a brand's identity, image, or story as a component of gameplay. Could be web-based games or mobile-based game.

Interactive, Online & Mobile
Ecommerce

IO_04: Ecommerce
Final Deadline Fee: $650.00

Campaign launched to drive traffic or sales on e-commerce platforms.

Interactive, Online & Mobile
Mobile Applications

IO_05: Mobile Applications
Final Deadline Fee: $650.00

Apps created for a brand or product, using new ways of interaction or user experience to build engagement with consumers.

Interactive, Online & Mobile
Augmented, Virtual and Mixed Reality (AR, VR, MR)

IO_06: Augmented, Virtual and Mixed Reality (AR, VR, MR)
Final Deadline Fee: $650.00

Augmented, Virtual, and Mixed Reality technology using mobile platforms and/or devices to enhance the visual experience of a brand, product, service, or message.

Interactive, Online & Mobile
Physical Product & Mobile Integration

IO_07: Physical Product & Mobile Integration
Final Deadline Fee: $650.00

Physical products integrated with a mobile platform, enhancing the user experience or use of the product.

Interactive, Online & Mobile
Online & Mobile Video

IO_08: Online & Mobile Video
Final Deadline Fee: $650.00

Online or mobile videos that require user interaction throughout the video to enhance the story or experience.

Interactive, Online & Mobile
Digital Installations

IO_09: Digital Installations
Final Deadline Fee: $650.00

Installations within a larger digital or physical environment, centered around a brand, product, message, or service. Includes both digital-only and digital- physical installations.

Interactive, Online & Mobile
Brand Partnerships

IO_10: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create interactive, online, or mobile-based work. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Interactive, Online & Mobile
Metaverse / NFTs

IO_11: Metaverse or NFTs
Final Deadline Fee: $650.00

Campaign led by NFT or other elements related to Metaverse.

Interactive, Online & Mobile
Innovation in Interactive, Online & Mobile

IO_12: Innovation in Interactive, Online & Mobile
Final Deadline Fee: $650.00

Interactive, online, or mobile-based work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Interactive & Mobile Craft

Interactive & Mobile Craft recognizes the specialized skills demonstrated in online, mobile, and other digital channels.

Interactive & Mobile Craft
Digital Illustration & Image

IC_01: Digital Illustration & Image
Final Deadline Fee: $650.00

Creative application of illustration for digital platform and within a digital context and digital manipulation of still imagery, including photography, 3D modeling or artwork.

Interactive & Mobile Craft
Art Direction

IC_02: Art Direction
Final Deadline Fee: $650.00

Interactive & Mobile Craft
Visual Effects & Animation

IC_03: Visual Effects & Animation
Final Deadline Fee: $650.00

Visual effects or animation applied to work of websites, mobile applications, smart devices, or other interactive digital work. Includes motion graphics, virtual reality, augmented reality, etc.

Interactive & Mobile Craft
Music & Sound

IC_04: Music & Sound
Final Deadline Fee: $650.00

Exemplary use of music and sound design in spots created for websites, mobile applications, smart devices, or other interactive digital work.

Interactive & Mobile Craft
UX / UI

IC_05: UX / UI
Final Deadline Fee: $650.00

Overall ease of use or feel and look for digital product or service.

Interactive & Mobile Craft
Creative Use of Data

IC_06: Creative Use of Data
Final Deadline Fee: $650.00

Work for which data was gathered, interpreted, and used to engage with an audience through its collection, compilation or visualization. Data must have played an integral role in the brand's message or distribution strategy.

Interactive & Mobile Craft
Use of Technology

IC_07: Use of Technology
Final Deadline Fee: $650.00

New or existing digital technologies applied to a single (1) or series (2-5) of interactive, online, or mobile-based work. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Interactive & Mobile Craft
Innovation in Interactive & Mobile Craft

IC_08: Innovation in Interactive & Mobile Craft
Final Deadline Fee: $650.00

Interactive, online, and mobile- based work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

IP & Product Design
Physical Product

IP_01: Physical Product
Final Deadline Fee: $650.00

Physical products created to communicate a brand's personality or story.

IP & Product Design
Digital Product

IP_02: Digital Product
Final Deadline Fee: $650.00

Digital products created to communicate a brand's personality or story.

IP & Product Design
Integrated Digital & Physical Product

IP_03: Integrated Digital & Physical Product
Final Deadline Fee: $650.00

Physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.

IP & Product Design
Experimental / Internal Projects / R&D

IP_04: Experimental / Internal Projects / R&D
Final Deadline Fee: $650.00

New digital or physical inventions not yet released in the marketplace. Must be in service of a brand.

IP & Product Design
Brand Partnerships

IP_05: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create new products. Includes physical and/or digital products for either in-market or promotional release. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

IP & Product Design
Innovation in IP & Product Design

IP_06: Innovation in IP & Product Design
Final Deadline Fee: $650.00

Digital or physical products that explore transformative ideas, devices, or methods in their execution and push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Moving Image Craft & Production

Moving Image Craft & Production recognizes the specialized skills demonstrated in the creation and production of branded content videos and commercial spots.

Moving Image Craft & Production
Direction

IM_01: Direction
Final Deadline Fee: $650.00

The craft of defining film's artistic and dramatic aspects and visualizing the script while guiding the technical crew and actors in the fulfilment of that vision.

Moving Image Craft & Production
Editing

IM_02: Editing
Final Deadline Fee: $650.00

Editing of commercial spots or branded content video. Includes television, cinema, digital games, or online.

Moving Image Craft & Production
Writing

IM_03: Writing
Final Deadline Fee: $650.00

Scriptwriting of commercial spots or branded content video. Includes television, cinema, digital games, or online.

Moving Image Craft & Production
Cinematography

IM_04: Cinematography
Final Deadline Fee: $650.00

Cinematography of commercial spots or branded content video. Includes television, cinema, digital games, or online.

Moving Image Craft & Production
Production Design

IM_05: Production Design
Final Deadline Fee: $650.00

Production design of commercial spots or branded content videos. Includes television, cinema, digital games, or online.

Moving Image Craft & Production
Animation

IM_06: Animation
Final Deadline Fee: $650.00

Animation applied to commercial spots or branded content video. Includes television, cinema, digital games,or online.

Moving Image Craft & Production
Visual Effects

IM_07: Visual Effects
Final Deadline Fee: $650.00

Visual effects applied to commercial spots or branded content video. Includes television, cinema, digital games, or online.

Moving Image Craft & Production
Casting

IM_08: Casting
Final Deadline Fee: $650.00

The selection of talent for a particular role or part in television, cinema, digital games, or online moving image pieces.

Moving Image Craft & Production
Sound Design / Mixing / Editing

IM_09: Sound Design / Mixing / Editing
Final Deadline Fee: $650.00

Sound creation, design, and/or application for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

Moving Image Craft & Production
Use of Licensed Music

IM_10: Use of Licensed Music
Final Deadline Fee: $650.00

Use of licensed music in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

Moving Image Craft & Production
Original Music

IM_11: Original Music
Final Deadline Fee: $650.00

Original music created for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

Moving Image Craft & Production
Use of Technology

IM_12: Use of Technology
Final Deadline Fee: $650.00

The use of new or existing technology applied to television, cinema, digital games, or online moving image pieces.

Moving Image Craft & Production
Innovation in Moving Image Craft & Production

IM_13: Innovation in Moving Image Craft & Production
Final Deadline Fee: $650.00

Visual and audio craft used in commercial spots or branded content videos that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

Out of Home
Billboards & Transit

OH_01: Billboards & Transit
Final Deadline Fee: $650.00

Advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.

Out of Home
Experiential & Installations

OH_02: Experiential & Installations
Final Deadline Fee: $650.00

Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

Out of Home
P.O.P. & In-Store

OH_03: P.O.P. & In-Store
Final Deadline Fee: $650.00

Poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

Out of Home
Brand Partnerships

OH_04: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create out of home advertising. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Out of Home
Craft - Art Direction

OH_05: Craft - Art Direction
Final Deadline Fee: $650.00

Communication of the brand's overall visual appearance in out-of-home work.

Out of Home
Craft - Writing

OH_06: Craft - Writing
Final Deadline Fee: $650.00

Writing in out-of-home work.

Out of Home
Craft - Illustration

OH_07: Craft - Illustration
Final Deadline Fee: $650.00

Illustration within out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

Out of Home
Craft - Photography

OH_08: Craft - Photography
Final Deadline Fee: $650.00

Photography within out-of-home work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

Out of Home
Craft - Typography

OH_09: Craft - Typography
Final Deadline Fee: $650.00

Use of typography within out-of- home work. Can be a stand-alone work or incorporated into a larger layout.

Out of Home
Craft - Printing & Production

OH_10: Craft - Printing & Production
Final Deadline Fee: $650.00

Specialized printing or production techniques applied to out-of-home work.

Out of Home
Use of Technology

OH_11: Use of Technology
Final Deadline Fee: $650.00

The use of new or existing digital technology applied to out-of-home work. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Out of Home
Innovation in Print & Out of Home

OH_12: Innovation in Out of Home
Final Deadline Fee: $650.00

Out of home advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Print & Promotional

Print & Promotional recognizes advertising communicated through printed publications and other physical collateral.

Print & Promotional
Newspaper & Magazine

PT_01: Newspaper & Magazine
Final Deadline Fee: $650.00

Newspaper or magazine advertisement to promote a brand, product, service, or message.

Print & Promotional
Posters

PT_02: Posters
Final Deadline Fee: $650.00

Printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

Print & Promotional
Booklets / Books / Brochures

PT_03: Booklets / Books / Brochures
Final Deadline Fee: $650.00

Printed communications created to promote a brand, product, service, or message. Includes single or multi-page catalogues, pamphlets, booklets, brochures, books, flyers etc.

Print & Promotional
Brand Partnerships

PT_04: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create print or dimensional promotional work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Print & Promotional
Craft - Art Direction

PT_05: Craft - Art Direction
Final Deadline Fee: $650.00

Communication of the brand's overall visual appearance in print work.

Print & Promotional
Craft - Writing

PT_06: Craft - Writing
Final Deadline Fee: $650.00

Writing in print work.

Print & Promotional
Craft - Illustration

PT_07: Craft - Illustration
Final Deadline Fee: $650.00

Illustration within print work. Can be a stand-alone work or incorporated into a larger layout.

Print & Promotional
Craft - Photography

PT_08: Craft - Photography
Final Deadline Fee: $650.00

Photography within print work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

Print & Promotional
Craft - Typography

PT_09: Craft - Typography
Final Deadline Fee: $650.00

Use of typography within of print work. Can be a stand-alone work or incorporated into a larger layout.

Print & Promotional
Craft - Printing & Production

PT_10: Craft - Printing & Production
Final Deadline Fee: $650.00

Specialized printing or production techniques applied to print work.

Print & Promotional
Innovation in Print

PT_11: Innovation in Print
Final Deadline Fee: $650.00

Print advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.

Public Relations
Media Relations

PR_01: Media Relations
Final Deadline Fee: $650.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.

Public Relations
Reputation Management

PR_02: Reputation Management
Final Deadline Fee: $650.00

A public relations campaign negates the impact of negative publicity or crisis to improve the short or long-term reputation of a brand or organization.

Public Relations
Events & Experiential

PR_03: Events & Experiential
Final Deadline Fee: $650.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.

Public Relations
Internal Communications

PR_04: Internal Communications
Final Deadline Fee: $650.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.

Public Relations
Brand Voice

PR_05: Brand Voice
Final Deadline Fee: $650.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.

Public Relations
Community Building

PR_06: Community Building
Final Deadline Fee: $650.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.

Public Relations
Integrated PR Campaign

PR_07: Integrated PR Campaign
Final Deadline Fee: $650.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc. NOTE: Project videos should include at least 3 different mediums in the campaign.

Public Relations
Brand Partnerships

PR_08: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create a single unified public relations campaign. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Public Relations
Innovation in Public Relations

PR_09: Innovation in Public Relations
Final Deadline Fee: $650.00

A public relations campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Public Service / Non-Profit

Public Service / Non-Profit recognizes the achievements of agencies and non-profit clients whose programs create a sustainable positive impact on business, the environment, and quality of life in society at large.

Public Service / Non-Profit
Non-Profit

PS_01: Non-Profit
Final Deadline Fee: $650.00

Public Service Advertising for Non-Profit Organizations

Public Service / Non-Profit
Corporate

PS_02: Corporate
Final Deadline Fee: $650.00

Advertising by a for-profit brand that is centered around a charitable cause or other forms of social responsibility

Radio & Audio

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.

Radio & Audio
Branded Audio or Broadcast

RA_01: Branded Audio or Broadcast
Final Deadline Fee: $650.00

Sounds or compositions used to identify a brand or audio content created for radio, broadcasts or other audio platforms.

Radio & Audio
Branded Podcast

RA_02: Branded Podcast
Final Deadline Fee: $650.00

Podcasts that integrate a brand into its content.

Radio & Audio
Custom Content

RA_03: Custom Content
Final Deadline Fee: $650.00

Branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.

Radio & Audio
Experiential Radio & Audio

RA_04: Experiential Radio & Audio
Final Deadline Fee: $650.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

Radio & Audio
Brand Partnerships

RA_05: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create audio-based pieces. NOTE: Entries must include all client/brand names involved in the work. All brands involved should also be listed under the full credits.

Radio & Audio
Innovation in Radio & Audio

RA_06: Innovation in Radio & Audio
Final Deadline Fee: $650.00

Radio and audio advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.

Social Media
Social Posts

SM_01: Social Posts
Final Deadline Fee: $650.00

A branded campaign comprised of multiple posts/updates on a social network.

Social Media
Social Video

SM_02: Social Video
Final Deadline Fee: $650.00

Mobile-first vertical or square videos, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.

Social Media
HTML5 Social Content

SM_03: HTML5 Social Content
Final Deadline Fee: $650.00

Interactive social contents based on HTML5 for mobile devices, especially built for WeChat and Weibo social platforms.

Social Media
Active Engagement / Call to Action

SM_04: Active Engagement / Call to Action
Final Deadline Fee: $650.00

A response or activity by a brand's social media presence to react towards a real-time event.

Social Media
User-Generated Content

SM_05: User-Generated Content
Final Deadline Fee: $650.00

A campaign engaging a brand's target audience in order to obtain user generated content, in social media.

Social Media
Community Building / Managing

SM_06: Community Building / Managing
Final Deadline Fee: $650.00

A campaign engaging target audiences via social networks in order to improve brand sentiment and increase consumer interaction with the brand, product, or service.

Social Media
Use of Social Data & Insights

SM_07: Use of Social Data & Insights
Final Deadline Fee: $650.00

The use of a specific social data set to personalize a piece of advertising.

Social Media
Livestream

SM_08: Livestream
Final Deadline Fee: $650.00

Online videos that document a brand's live event via real-time video on a social platform.

Social Media
Influencer Marketing

SM_09: Influencer Marketing
Final Deadline Fee: $650.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style.

Social Media
Brand Partnerships

SM_10: Brand Partnerships
Final Deadline Fee: $650.00

Two or more brands working together to create work created specifically for distribution on social media channels. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Social Media
Innovation in Social Media

SM_11: Innovation in Social Media
Final Deadline Fee: $650.00

Work created specifically for distribution on social media channels that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

Sustainable Development Goals

Sustainable Development Goals recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).

Sustainable Development Goals
Sustainable Development Goals Award

SD_01: Sustainable Development Goals Award
Final Deadline Fee: $650.00

Sustainable Development Goals rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs).