Disciplines & Categories

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Brand-Side / In-House Branded Entertainment Creative Effectiveness Creative Use of Artificial Inteilligence Creative Use of Data Creative Use of Technology Cultural Impact Design Direct Marketing Experiential & Immersive Film & Video Gaming Green Award Integrated / Omnichannel Interactive, Online & Mobile IP & Product Design Media Moving Image / Sound Craft OOH, Print & Digital Craft Out of Home Print & Promotional Public Relations Radio & Audio-First Social Media Sustainable Development Award

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.

BEN_01
Short Form Video
Early Deadline Fee: $400.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Short form submissions must be 3 minutes or less.

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BEN_02
Long Form Video
Early Deadline Fee: $400.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Long form submissions must be more than 3 minutes.

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BEN_03
Music Videos
Early Deadline Fee: $400.00

Live-action or animated videos created to promote a brand, musician or musical act.

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BEN_04
Audio
Early Deadline Fee: $400.00

Audio content with a brand integrated into the script, plot, or broader themes.

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BEN_05
Games / Gaming
Early Deadline Fee: $400.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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BEN_06
Experiential
Early Deadline Fee: $400.00

Virtual/Hybrid events, livestream, brand installations, in-person events centered around a brand.

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BEN_07
Low Budget
Early Deadline Fee: $400.00

Branded content that utilized a low or conservative production budget. NOTE: Entries must provide the production budget (in USD) and an explanation of how it was applied.

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BEN_08
User-Generated Content (UGC)
Early Deadline Fee: $400.00

Branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.

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BEN_09
Commerce
Early Deadline Fee: $400.00

Branded content that integrates commerce and entertainment content to facilitate the buying, selling, or trading of goods or services.

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BEN_10
Branded Entertainment for Good
Early Deadline Fee: $400.00

Branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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BEN_11
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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BEN_12
Use of Humor
Early Deadline Fee: $400.00

Branded content that leverage humor as a creative tool.

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BEN_13
Use of Drama
Early Deadline Fee: $400.00

Branded content that leverage drama as a creative tool.

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BEN_14
Innovation in Branded Entertainment
Early Deadline Fee: $400.00

Branded content that explores new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.

BSI_01
Brand Identity
Early Deadline Fee: $400.00

Elements of an identity system created by a brand-side or internal creative team. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.

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BSI_02
Branded Content
Early Deadline Fee: $400.00

Work created by a brand-side or internal creative team in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship. NOTE: For content videos longer than 5 minutes, ONE Asia reserves the right to stop the video at the 5-minute mark.

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BSI_03
Experiential / Immersive / Events
Early Deadline Fee: $400.00

Brand experiences created by a brand-side or internal creative team that engage an audience within a physical or digital environment.

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BSI_04
Creative Use of Data
Early Deadline Fee: $400.00

Work created by a brand-side or internal creative team in which data played an integral role in its development and execution. NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.

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BSI_05
Direct Marketing
Early Deadline Fee: $400.00

Targeted physical or digital communications created by a brand-side or internal creative team. Must have a clear target group, with a call to action, and defined results. NOTE: Non-broadcast videos should be entered in categories BSI_02: Branded Content and BSI_06: Film & Video. NOTE: Entries must define the target audience of the project.

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BSI_06
Film & Video
Early Deadline Fee: $400.00

Broadcast, online or non-broadcast videos created by a brand-side or internal creative team. NOTE: For content videos longer than 3 minutes, ONE Asia reserves the right to stop the video at the 3-minute mark.

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BSI_07
Online & Mobile
Early Deadline Fee: $400.00

The use of websites, microsites, or mobile applications created by a brand-side or internal creative team as a tool for engagement with the brand.

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BSI_09
Public Relations
Early Deadline Fee: $400.00

PR-led campaigns, programs and tactics created by a brand-side or internal creative team.

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BSI_10
Integrated / Omnichannel Campaign
Early Deadline Fee: $400.00

A fully integrated campaign created by a brand-side or internal creative team consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.

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BSI_11
Brand-Side / External Agency Collaboration
Early Deadline Fee: $400.00

Work created in collaboration by a brand-side and external agency. NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.

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BSI_12
B2B Communications
Early Deadline Fee: $400.00

Work created by a brand-side or internal creative team intended to communicate a message or service between businesses. NOTE: B2B work can also be entered into other Brand-Side / In-House categories.

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BSI_13
Campaigns for Good
Early Deadline Fee: $400.00

Brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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BSI_14
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience. NOTE: Entries must include all brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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BSI_15
Innovation in Brand-Side / In-House
Early Deadline Fee: $400.00

Work created by a brand-side or internal creative team that explores new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Creative Use of Artificial Intelligence

Creative Use of Artificial Intelligence recognizes the groundbreaking use and integration of AI in work for brands, agencies and individuals. It celebrates the partnership between human creativity and artificial intelligence in the evolution of creative work and process.

CAI_01
Branded AI
Early Deadline Fee: $400.00

Campaign or brand experience powered by AI created to promote a brand, product, message, or service. Include but are not limited to, television, print, online, out-of-home, radio, installations and immersive environments, digital interfaces, chatbots, AI tools. Includes other unique promotional materials powered by AI that live outside a standard campaign or experiential project.

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CAI_02
Creative Use of Data
Early Deadline Fee: $400.00

Work promoting a brand, product, message, or service executed on top of data sets created, transformed, or manipulated by AI.

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CAI_03
AI Craft - Art & Design
Early Deadline Fee: $400.00

The use of AI as a key component in generating or enhancing a project's overall appearance.

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CAI_04
AI Craft - Sound
Early Deadline Fee: $400.00

The use of AI as a key component in generating or enhancing a project's audio; including music, voice, and sound.

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CAI_05
AI Craft - Motion
Early Deadline Fee: $400.00

The use of AI as a key component in generating or enhancing a project's motion graphics, animation, or visual effects.

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CAI_06
AI Craft - Storytelling
Early Deadline Fee: $400.00

The use of AI as a key component in the creation, enhancement, or execution of cinematic or narrative elements, including scriptwriting, character development, scene creation, lighting, cinematography, and editing.

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CAI_07
Innovation in AI
Early Deadline Fee: $400.00

Experimental work using AI that pushes boundaries; exploring new techniques, applications and processes that will shape or inspire future implementation of the technology. NOTE: Work in this category does NOT need to have been commissioned by a client.

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Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable impact in meeting business objectives and was integral to achieving a brand's purpose.

CEF_01
Consumer Goods
Early Deadline Fee: $400.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these consumer goods industries: Automotive & Transportation, FMCG & Durable Goods including F&B, Personal Care & Beauty, Household & Cleaning Products, Pet Products & Services, Toys & Games, Home Appliances, Fashion & Accessories, Real Estate, Technology Hardware

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CEF_02
Lifestyle
Early Deadline Fee: $400.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these lifestyle industries: Retail, Sports, Fitness, Tourism

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CEF_03
Media & Entertainment
Early Deadline Fee: $400.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in the industry of Media, Music, Film, Television, Digital Gaming including Console, Online, Mobile, Publishing, Radio and Live Events.

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CEF_04
Consumer Services & B2B
Early Deadline Fee: $400.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these consumer services and B2B industries: Financial Services, Hospitality, Retail, Software & Services

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CEF_05
Non-Profit & Public Service
Early Deadline Fee: $400.00

Bold creative work that produced measurable impact in meeting defined business objectives and played a key role in achieving a brand's purpose in any of these non-profit and public service industries: Non-Profit Organizations, Charities, Education, Government

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Cultural Impact

Cultural Impact recognizes influential ideas and executions that had a sizable impact in their respective cultures and environments, created new trends, or transformed culture. In addition to the quality of the idea and execution, work in this discipline will be judged through the lens of the specific culture it impacted.

CIM_01
Pop Culture - Entertainment
Early Deadline Fee: $400.00

Work that tapped into or helped define popular culture—through music, film, television, fashion, viral movements, or celebrity collaborations. Includes campaigns that leveraged major entertainment trends, such as K-pop, Bollywood, or global streaming phenomena, and work that played a role in shaping or amplifying trending conversations on platforms like TikTok, WeChat, or Douyin. NOTE: Entries must provide a description of how the creative work resonated with a broad audience and became part of the cultural zeitgeist.

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CIM_02
Pop Culture - Gaming & Esports
Early Deadline Fee: $400.00

Work inspired by or embedded within gaming culture and communities. Includes campaigns that featured esports tournaments, collaborated with gaming influencers or streamers, or integrated brand messaging into gameplay or virtual spaces. It also recognizes work that reflects the aesthetics, humor, and storytelling of the gaming world, including mobile games, console titles, or PC platforms that are culturally relevant in Asia. NOTE: Entries must provide a description of how the work integrated with or was inspired by gaming and esports culture.

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CIM_03
Pop Culture - Fandom & Subculture
Early Deadline Fee: $400.00

Work that authentically engages with niche cultural communities and underground movements. This includes work centered on anime, manga, cosplay, webtoons, or idol fandoms, as well as creative that embraces emerging or regional subcultures such as skate culture, streetwear, vaporwave, retro tech, or specific online communities. This category also recognizes campaigns that effectively leverage user-generated content (UGC) to foster deeper connections within these communities, such as fan art, memes, or participatory challenges that invite audiences to co-create and share and the innovative use of AI-generated personas—such as virtual idols, VTubers, and digital influencers—that resonate with these subcultures and contribute to evolving expressions of identity and fandom. NOTE: Entries must provide a description of a deep understanding of these cultural groups and how the work created meaningful connection or representation.

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CIM_04
Multicultural Impact
Early Deadline Fee: $400.00

Work that addresses the needs of a specific minority culture within a cultural mainstream. (i.e., the Muslim market in Indonesia, the Aboriginal culture in Australia, etc.) NOTE: Entries must define both the majority culture and minority culture. NOTE: Entries must provide information on the specific needs of the minority culture that were addressed and the impact on that culture.

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CIM_05
Real-Time Response to Culture
Early Deadline Fee: $400.00

Work in immediate response to new trends. Includes work that anticipated or reacted to live cultural moments as they were occurring. This category also recognizes campaigns that effectively collaborated with creators to participate in and amplify these cultural moments, fostering authentic engagement and resonance. NOTE: Entries must provide information on the cultural trend or moment that the work was addressing and how it specifically participated in adding to that trend.

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Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.

CUD_01
Data Visualization
Early Deadline Fee: $400.00

Work which utilizes creative visual representation of data. Includes static / dynamic forms of charts, maps, graphs, custom content, etc.

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CUD_02
Targeting
Early Deadline Fee: $400.00

Work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.

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CUD_03
Storytelling
Early Deadline Fee: $400.00

Work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.

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CUD_05
Experiential & Immersive
Early Deadline Fee: $400.00

Work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.

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CUD_06
Real-Time Data
Early Deadline Fee: $400.00

Work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.

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CUD_07
Commerce
Early Deadline Fee: $400.00

Work for which data was used and interpreted to facilitate the buying, selling, or trading of goods or services. Data must have played an integral role in driving consumer transactions.

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CUD_08
Data for Good
Early Deadline Fee: $400.00

Work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.

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CUD_09
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create work for which data was used and interpreted for a brand, product, service, or message. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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CUD_10
Innovation in Creative Use of Data
Early Deadline Fee: $400.00

Work in which data was used to explore new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Creative Use of Technology

Creative Use of Technology recognizes work for which technology played an integral role in defining or communicating the brand's message.

CUT_01
Technology as a Creative Tool
Early Deadline Fee: $400.00

Work that utilized technology as a creative tool in ideation, execution, or as a key element of the final product. Includes technology such as projection mapping, responsive environments, and other work where technology was a core component. NOTE: Entries that used AI technology should be entered into CT_01: Use of AI.

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CUT_02
Experiential
Early Deadline Fee: $400.00

In-person/online or digital events, competitions, installations, or other physical/virtual immersive environments where a person actively engages with technology, centered around a brand, product, message, or service. Includes metaverse.

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CUT_03
User-Generated Content (UGC)
Early Deadline Fee: $400.00

Work derived from customer/user submitted materials. Technology must be a core element of the gathering, use, or display of the content or other materials provided by users.

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CUT_04
Technology for Good
Early Deadline Fee: $400.00

Work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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CUT_05
Commerce
Early Deadline Fee: $400.00

The use of technology in work to facilitate the buying, selling, or trading of goods or services.

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CUT_06
Innovation in Creative Use of Technology
Early Deadline Fee: $400.00

Work in which technology was used to explore new or transformative ideas and concepts, new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

DES_01
Brand Identity
Early Deadline Fee: $400.00

An individual or a series (2-10) of elements of the identity system for a brand, product, or service. May include business cards, stationery, logo, network IDs, physical collateral such as letterhead, business cards, uniforms, giveaways, etc. or digital items such as branding guidelines.

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DES_02
Editorial
Early Deadline Fee: $400.00

Overall design of commercially available books. Includes cover design for books, magazines, newspapers, or digital publications. NOTE: Non-commercially available books should be entered in category DE_04: Promotional. NOTE: Each book in a series must have been released within the eligibility dates.

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DES_03
Typography
Early Deadline Fee: $400.00

Typeface design or the use of type in static compositions or animated (kinetic) type compositions for a brand.

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DES_04
Promotional
Early Deadline Fee: $400.00

Printed or digital communications containing information about a brand, product, service, or message. Includes multi-page catalogues, pamphlets, booklets, brochures, physical items, etc.

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DES_05
Packaging
Early Deadline Fee: $400.00

Packaging design for a product or line of products. Includes commmercially available mass-market items, limited-edition, luxury, sustainable packaging and promotional items which are not commercially available for purchase

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DES_06
Data Visualization
Early Deadline Fee: $400.00

Work which utilizes creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.

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DES_07
Digital Design
Early Deadline Fee: $400.00

The aesthetics of websites, apps, games, utilitites, or other digital branded collateral items.

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DES_08
Posters & Out of Home
Early Deadline Fee: $400.00

Printed posters or other environmental design including billboards, transit, point-of purchase, brand installations, or other ambient media with the intent of promoting a brand, product, service, or message.

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DES_09
Spatial Design
Early Deadline Fee: $400.00

Physical spaces, wayfinding signage or architecture used to connect people to a brand, product, service, or message for a brand or organization. Can be indoor or outdoor, temporary or permanent. Includes live events, exhibitions, art interventions, buildings and landscapes for public and private facilities, etc

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DES_10
Moving Image
Early Deadline Fee: $400.00

Moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

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DES_11
Design for Good
Early Deadline Fee: $400.00

Work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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DES_12
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create a design-focused work.

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DES_13
Innovation in Design
Early Deadline Fee: $400.00

Design work that explores new or transformative ideas and concepts new techniques, devices, or methods in implementation, creative placement, positioning, timing, or other innovative use of media to reach the target audience that push the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.

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Direct Marketing

Direct Marketing recognizes communications to a clear target group, with a call to action, and defined results.

DMA_01
Physical Items
Early Deadline Fee: $400.00

Physical pieces of advertising that target a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.

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DMA_02
Out of Home
Early Deadline Fee: $400.00

Advertisements which appears outdoor, targeting a specific audience.

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DMA_03
Targeted Video
Early Deadline Fee: $400.00

On location or online videos targeted for a specific audience.

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DMA_04
Experiential
Early Deadline Fee: $400.00

The use of in-person or virtual events, in-store experiences or brand installations to create an interactive experience with a brand's targeted demographic.

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DMA_05
Digital & Online
Early Deadline Fee: $400.00

The use of a websites, microsites, or mobile applications, email communications, online banner advertisements, fully branded games and brand placement or integration into an existing game to direct contact with a brand's targeted demographic.

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DMA_07
Non-traditional & Guerrilla Marketing
Early Deadline Fee: $400.00

The use of unconventional and/or low budget techniques outside of standard marketing strategy to engage with a brand's targeted audience. Includes wild postings, stunts, etc.

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DMA_08
Integrated / Omnichannel Campaign
Early Deadline Fee: $400.00

A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.

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DMA_09
Commerce
Early Deadline Fee: $400.00

Communications targeting a specific audience created to keep existing customers or attract new customers to buy, sell, or trade goods or services. Includes loyalty programs, geofencing, app & social media integration, etc.

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DMA_10
Direct Marketing for Good
Early Deadline Fee: $400.00

Targeted communications that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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DMA_11
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create direct marketing work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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DMA_12
Innovation in Direct Marketing
Early Deadline Fee: $400.00

Work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

EXI_01
Events
Early Deadline Fee: $400.00

Virtual or in-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing, livestreamed or pre-recorded online community events, or other planned in-person gatherings.

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EXI_02
Brand Installations
Early Deadline Fee: $400.00

Installations, including the dynamic interaction of a user with a physical product or object centered around a brand, product, message, or service within a larger environment.

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EXI_03
Immersive Spaces
Early Deadline Fee: $400.00

Large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

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EXI_04
Experiential Audio
Early Deadline Fee: $400.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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EXI_05
Customer Experience / CX
Early Deadline Fee: $400.00

Touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.

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EXI_06
Commerce
Early Deadline Fee: $400.00

Temporary or permanent brand experiences utilizing physical and/or digital environments that facilitate the buying, selling, or trading of goods or services. Includes In-store experiences and displays, pop-up shops, events, sampling, etc.

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EXI_07
Experiential & Immersive for Good
Early Deadline Fee: $400.00

Brand experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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EXI_08
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create brand experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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EXI_09
Innovation in Experiential & Immersive
Early Deadline Fee: $400.00

Brand experiences that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Film & Video

Film & Video recognizes advertising in the form of commercial spots that aired on television, in cinemas, or online.

FIV_01
TV, VOD, & Online - Short Form
Early Deadline Fee: $400.00

A single (1) or a series (2-5) of commercial spot airing on television, video-ondemand platforms, or online. NOTE: Short form submissions must be 3 minutes or less.

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FIV_02
TV, VOD, & Online - Long Form
Early Deadline Fee: $400.00

A single (1) or a series (2-5) of commercial spot airing on television, video-ondemand platforms, or online. NOTE: Long form submissions must be more than 3 minutes.

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FIV_03
Cinema Advertising
Early Deadline Fee: $400.00

Commercial spots shown exclusively in a cinema before a feature film.

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FIV_04
Low Budget
Early Deadline Fee: $400.00

Commercial spots that creatively utilized a low or conservative production budget. Includes broadcast, cinema, online, or mobile. NOTE: Entries must provide the production budget and an explanation of how it was applied.

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FIV_05
User-Generated Content (UGC)
Early Deadline Fee: $400.00

Videos that are derived from customer/user submitted content, created on behalf of a brand or organization. Includes broadcast, cinema, and online.

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FIV_06
Film & Video for Good
Early Deadline Fee: $400.00

Commercial spots that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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FIV_07
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create commercial spots. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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FIV_08
Use of Humor
Early Deadline Fee: $400.00

Commercial spots that leverage humor as a creative tool.

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FIV_09
Use of Drama
Early Deadline Fee: $400.00

Commercial spots that leverage drama as a creative tool.

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FIV_10
Innovation in Film & Video
Early Deadline Fee: $400.00

Commercial spots that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Gaming

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community. It includes work that is built around a brand that engages the user and adds to the gaming experience.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.

GAM_01
Brand Integration / Placement / In Game
Early Deadline Fee: $400.00

Branded elements or components built into an existing game, such as maps, takeovers, or other incorporations to promote a brand, product, message, or service. The brand must be integrated into and add to the gaming experience. NOTE: Entries must provide the game(s) the brand was integrated into.

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GAM_02
Mobile Gaming
Early Deadline Fee: $400.00

Mobile-based games built around a brand, product, message, or service. Includes new fully branded games and branded elements placed or integrated into existing games.

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GAM_03
Influencer & Content Co-creation
Early Deadline Fee: $400.00

Partnerships and content co-reation with an established gaming influencer or influencers to enhance or promote a brand through that influencer's audience and style. NOTE: Entries must include the name and gaming and/or streaming platform of the influencer(s) involved in the work.

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GAM_04
Community Building
Early Deadline Fee: $400.00

The use of new or existing games to build, support, and/or facilitate interaction between users and utilize the social aspect of gaming. Includes web, mobile, and console games.

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GAM_05
Use of Gaming as a Tool
Early Deadline Fee: $400.00

A brand's use of gaming as a medium to provide a useful service or function to its users such as education, therapy, ecommerce, etc. Includes, web, mobile, and console games.

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GAM_06
Game Marketing
Early Deadline Fee: $400.00

Pieces in a marketing campaign for a particular game or gaming product. Includes all mediums such as print, online, tv and video, experiential, and direct marketing.

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GAM_07
Virtual Worlds
Early Deadline Fee: $400.00

Branded digital items that can be purchased or earned by the user to enhance their gaming experience. Includes skins, NFTs, virtual fashion, virtual tools, vehicles, and other digital goods. NOTE: No special equipment will be used for judging. The required submission media must showcase the virtual goods. NOTE: Entries must provide the game(s) the brand was integrated into.

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GAM_08
Use of Data
Early Deadline Fee: $400.00

Gaming experiences that are conceived and brought to life through the strategic collection and interpretation of data, in which marketing initiatives are fundamentally driven by data, utilizing insights to create engaging and personalized experiences

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GAM_09
Gaming for Good
Early Deadline Fee: $400.00

A brand's use of gaming to provide a positive social, cultural, or environmental impact. Includes awareness of and interaction with an issue, and other positive impact projects.

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GAM_10
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create a gaming-based work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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GAM_11
Innovation in Gaming
Early Deadline Fee: $400.00

Digital games or gaming experiences that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward, including innovation in hardware design, UI/UX etc. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Green Award

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

GRA_01
Green Award
Early Deadline Fee: $400.00

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

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Integrated / Omnichannel

Integrated / Omnichannel recognizes creative concepts and messaging unified across multi-channel campaigns.

IGO_01
Integrated / Omnichannel Campaign
Early Deadline Fee: $400.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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IGO_02
Brand Transformation / Repositioning
Early Deadline Fee: $400.00

A fully integrated campaign that changes the way that the public perceives a brand or organization, or establishes a new visual identity system for an existing brand, product, or service. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Project videos should explain the transformation from the original to updated brand positioning. NOTE: A rebrand of solely the visual identity should be entered into DES_04: Design - Rebranding.

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IGO_03
Commerce
Early Deadline Fee: $400.00

A system (3-10) of touchpoints executed in at least 3 mediums that facilitates the buying, selling, or trading of goods or services.

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IGO_04
Integrated / Omnichannel Campaigns for Good
Early Deadline Fee: $400.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Mediums can include, but are not limited to film, print, outof-home, experiential, websites, mobile, social media, online video, or audio.

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IGO_05
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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IGO_06
Innovation in Integrated / Omnichannel
Early Deadline Fee: $400.00

An integrated campaign that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Moving Image & Sound Craft

Moving Image & Sound Craft recognizes the specialized skills demonstrated in the creation and production of branded content videos and commercial spots.

IMS_01
Direction
Early Deadline Fee: $400.00

Overall artistic vision of commercial spot or branded content video. Includes television, cinema, digital games, or online.

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IMS_02
Writing
Early Deadline Fee: $400.00

Scriptwriting of commercial spot or branded content video. Includes television, cinema, digital games, or online.

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IMS_03
Editing
Early Deadline Fee: $400.00

Editing of commercial spot or branded content video. Includes television, cinema, digital games, or online

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IMS_04
Cinematography
Early Deadline Fee: $400.00

Cinematography of commercial spot or branded content video. Includes television, cinema, digital games, or online.

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IMS_05
Animation
Early Deadline Fee: $400.00

Animation applied to commercial spot or branded content video. Includes television, cinema, digital games, or online.

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IMS_06
Visual Effects
Early Deadline Fee: $400.00

Visual effects applied digitally in post-production to commercial spot or branded content video. Includes CGI, motion capture, green screen, and other digital effects in television, cinema, digital games, or online videos.

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IMS_07
Production Design
Early Deadline Fee: $400.00

Production design of commercial spots or branded content videos. Includes television, cinema, digital games, or online.

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IMS_08
Casting
Early Deadline Fee: $400.00

The selection of talent for a particular role or part in television, cinema, digital games, or online moving image pieces.

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IMS_09
Use of Technology
Early Deadline Fee: $400.00

The use of new or existing technology applied to television, cinema, digital games, or online moving image pieces. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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IMS_10
Experiential Music & Sound
Early Deadline Fee: $400.00

Audio content that triggers active engagement from a listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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IMS_11
Use of Licensed Music
Early Deadline Fee: $400.00

Use of licensed music in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

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IMS_12
Original Music
Early Deadline Fee: $400.00

Original instrumental composition(s) created for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

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IMS_13
Artist / Brand Collaboration
Early Deadline Fee: $400.00

Audio content in any medium where the collaboration between the brand and a recording artist extends beyond the licensing or composition of a song. The artist or their work should play a featured role. NOTE: Entries must list the recording artist(s) involved in the work and the role they played in its creation.

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IMS_14
Sound Design / Mixing / Editing
Early Deadline Fee: $400.00

Sound creation, design, and/or application for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.

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IMS_15
Innovation in Moving Image / Sound Craft Production
Early Deadline Fee: $400.00

Visual and audio craft used in commercial spots or branded content videos that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.

INM_01
Websites
Early Deadline Fee: $400.00

Websites, microsites, or webpages created to promote a brand, product, message, or service.

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INM_02
Mobile Applications
Early Deadline Fee: $400.00

Mobile applications created to promote a brand, product, message, or service.

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INM_03
Online Community Platform
Early Deadline Fee: $400.00

The use of an online community platform to facilitate communication and activity between users, centered around a brand, product, message, or service. Includes new platforms or the use of existing platforms such as Twitch, Zoom, Slack, Discord, Line, RedBook, Tik Tok etc. NOTE: Posts on social media channels should be entered into the Social Media discipline.

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INM_04
Online Advertising & Mobile Video
Early Deadline Fee: $400.00

Digital advertisements that match the appearance and function of the platform in which they appear or digital banner advertisements, created to promote a brand, product, message, or service, and online or mobile videos that require user interaction throughout the video to enhance the story or experience, online advertisements that play before the start of a video, videos for a brand, product, message, or service created specifically to be viewed online, videos for a brand, product, message, or service created specifically to be viewed on a mobile device. Includes vertical video.

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INM_05
Virtual Installations
Early Deadline Fee: $400.00

Virtual interactive installations centered around a brand, product, message, or service. Includes both digital-only installations within a larger environment or large-scale fully immersive experiences.

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INM_06
Commerce
Early Deadline Fee: $400.00

Branded online or mobile transaction tools or solutions that facilitate the buying, selling, or trading of goods or services. Includes E-Commerce, Mobile Commerce, and online or digital payment solutions.

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INM_07
Interactive & Mobile for Good
Early Deadline Fee: $400.00

Interactive, online, and mobilebased work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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INM_08
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create interactive, online, or mobile-based work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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INM_09
Innovation in Interactive, Online & Mobile
Early Deadline Fee: $400.00

Interactive, online, and mobile- based work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

IPD_01
Physical Product
Early Deadline Fee: $400.00

Physical products created to communicate a brand's personality or story.

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IPD_02
Digital Product
Early Deadline Fee: $400.00

Digital products created to communicate a brand's personality or story.

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IPD_03
AI Integration in New Products
Early Deadline Fee: $400.00

Digital and/or physical products that incorporate AI technologies, created to communicate a brand's personality or story. The use of AI must directly enhance the user experience.

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IPD_04
Products for Good
Early Deadline Fee: $400.00

Digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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IPD_05
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create new products. Includes physical and/or digital products for either in-market or promotional release. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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IPD_06
Innovation in IP & Product Design
Early Deadline Fee: $400.00

Digital or physical products that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Media

Media recognizes creative and strategic use of media channels to amplify brand messaging and engage audiences effectively.

MED_01
Media-Led Brand Strategy
Early Deadline Fee: $400.00

Work that utilizes audience insights, media channel planning, and innovative media ecosystems to shape brand strategies that drive growth beyond traditional advertising.

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MED_02
Media-Led Creative Execution
Early Deadline Fee: $400.00

Work in which strategic media choices enhance storytelling, demonstrating how media planning influences and elevates creative execution.

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MED_03
Branded Content & Media Partnerships
Early Deadline Fee: $400.00

Collaborations with publishers, influencers, and entertainment platforms that craft compelling brand narratives through strategic content integration within media ecosystems.

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MED_04
Cross-Platform Media Excellence
Early Deadline Fee: $400.00

Multi-channel campaigns where media planning amplifies creative storytelling across digital, social, TV, OOH, experiential, and emerging platforms.

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MED_05
Data-Driven Creativity
Early Deadline Fee: $400.00

Work in which data and analytics fuels creative breakthroughs, showcasing the use of consumer insights, AI, programmatic targeting, or predictive analytics to shape impactful creative executions.

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MED_06
Performance-Driven Brand Building
Early Deadline Fee: $400.00

Work that balances brand storytelling with measurable performance outcomes, rewarding media agencies for translating creative ideas into tangible business impacts such as sales, brand lift, engagement, or loyalty.

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MED_07
Purpose-Driven Media lmpact
Early Deadline Fee: $400.00

Work that drives social, cultural, or environmental change, focusing on how media placements, partnerships, and creative strategies amplify a brand’s purpose for real-world impact.

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Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

OOH_01
P.O.P. & In-Store
Early Deadline Fee: $400.00

Poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

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OOH_02
Billboards & Transit
Early Deadline Fee: $400.00

Advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.

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OOH_03
Experiential & Installations
Early Deadline Fee: $400.00

Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

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OOH_04
Out of Home for Good
Early Deadline Fee: $400.00

Out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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OOH_05
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create out of home advertising. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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OOH_06
Innovation in Out of Home
Early Deadline Fee: $400.00

Out of home advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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OOH, Print & Digital Craft

OOH, Print & Digital Craft recognizes exceptional artistry and technical excellence in the execution of creative ideas across Out-of-Home, Print, and Digital platforms.

OPD_01
Craft - Art Direction
Early Deadline Fee: $400.00

Communication of the brand's overall visual appearance in out-of-home, print and digital work.

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OPD_02
Craft - Writing
Early Deadline Fee: $400.00

Writing in out-of-home, print and digital work.

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OPD_03
Craft - Illustration
Early Deadline Fee: $400.00

Illustration within out-of-home, print and digital work. Can be a stand-alone work or incorporated into a larger layout.

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OPD_04
Craft - Photography
Early Deadline Fee: $400.00

Photography within out-of-home, print and digital work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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OPD_05
Craft - Typography
Early Deadline Fee: $400.00

Use of typography within out-of-home, print and digital work. Can be a stand-alone work or incorporated into a larger layout.

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OPD_06
Craft - Use of Technology
Early Deadline Fee: $400.00

The use of new or existing digital technology applied to out-of-home, print and digital work. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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OPD_07
Craft - Printing & Production
Early Deadline Fee: $400.00

Specialized printing or production techniques applied to out-of-home and print work.

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OPD_08
Craft - UX/UI
Early Deadline Fee: $400.00

Overall look and feel of websites or mobile applications created for a brand, product, message, or service.

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OPD_09
Craft - Visual Effects / Animation
Early Deadline Fee: $400.00

Visual craft applied to work of websites, mobile applications, smart devices, or other interactive digital work. Includes visual effects, animation, motion graphics, etc.

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OPD_10
Craft - Sound
Early Deadline Fee: $400.00

Exemplary use of music and sound design in spots created for websites, mobile applications, smart devices, or other interactive digital work. Also includes sound effects.

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Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences by using strategic conversation at the service of an objective.

PRE_01
Traditional Media Relations
Early Deadline Fee: $400.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.

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PRE_02
Digital & Online
Early Deadline Fee: $400.00

A public relations campaign via online methods such as social media, blogging, or email marketing, created to raise awareness and influence public perception of a brand, product, message, or service.

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PRE_03
Events & Experiential
Early Deadline Fee: $400.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.

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PRE_04
Community Building
Early Deadline Fee: $400.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.

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PRE_05
Brand Voice
Early Deadline Fee: $400.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.

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PRE_06
Business Transformation
Early Deadline Fee: $400.00

A public relations campaign intended to explain and highlight the evolution of the brand or organization, resulting in a change of consumer perception. NOTE: Project videos should explain the transformation from the original to updated brand positioning. NOTE: A rebrand of a visual identity should be entered into DES_01: Design - Brand Identity.

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PRE_07
Reputation Management
Early Deadline Fee: $400.00

A public relations campaign negates the impact of negative publicity or crisis to improve the short or long-term reputation of a brand or organization.

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PRE_08
Current Event Response
Early Deadline Fee: $400.00

The use of real-time information to create brand-centric messaging or to react to current events.

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PRE_09
Influencer & Creator Marketing
Early Deadline Fee: $400.00

A public relations campaign that strategically collaborate with influencers and content creators to promote a brand, product, service, or message.

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PRE_10
Public Relations for Good
Early Deadline Fee: $400.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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PRE_11
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create a single unified public relations campaign. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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PRE_12
Integrated / Omnichannel PR Campaign
Early Deadline Fee: $400.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc. NOTE: Project videos should include at least 3 different mediums in the campaign.

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PRE_13
Innovation in Public Relations
Early Deadline Fee: $400.00

A public relations campaign that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Print & Promotional

Print & Promotional recognizes advertising communicated through printed publications and other physical collateral.

PTP_01
Newspaper & Magazine
Early Deadline Fee: $400.00

Newspaper or magazine advertisement to promote a brand, product, service, or message.

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PTP_02
Physical Products & Apparel
Early Deadline Fee: $400.00

Physical items created to promote a brand, product, service, or message. Includes catalogues, pamphlets, booklets, brochures, books, flyers, clothing, accessories, jewelry, pet apparel, giveaways, swag, or other printed communications and promotional products. NOTE: Commercial packaging should be entered in category DE_05: Packaging.

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PTP_03
Product Packaging
Early Deadline Fee: $400.00

Packaging for a promotional product or line of products.

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PTP_04
Print & Promotional for Good
Early Deadline Fee: $400.00

Print or promotional advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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PTP_05
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create print or dimensional promotional work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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PTP_06
Innovation in Print & Promotional
Early Deadline Fee: $400.00

Print advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Radio & Audio-First

Radio & Audio-First recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.

RAU_01
Sonic Branding / Branded Audio
Early Deadline Fee: $400.00

Sounds or compositions used to identify a brand. Includes sonic logos, jingles, etc.

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RAU_02
Broadcast
Early Deadline Fee: $400.00

Commercial spot broadcast over national, regional, or satellite radio stations.

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RAU_03
Podcast
Early Deadline Fee: $400.00

Podcasts that integrate a brand into its content.

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RAU_04
Custom Content
Early Deadline Fee: $400.00

Branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.

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RAU_05
Experiential Radio & Audio
Early Deadline Fee: $400.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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RAU_06
Radio & Audio for Good
Early Deadline Fee: $400.00

Audio-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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RAU_07
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create audio-based pieces. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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RAU_08
Use of Humor
Early Deadline Fee: $400.00

Radio and audio advertising that leverage humor as a creative tool.

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RAU_09
Use of Drama
Early Deadline Fee: $400.00

Radio and audio advertising that leverage drama as a creative tool.

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RAU_10
Innovation in Radio & Audio
Early Deadline Fee: $400.00

Radio and audio advertising that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.

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Sustainable Development Goals Award

SDG Award recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).

SDA_01
Sustainable Development Award
Early Deadline Fee: $400.00

Sustainable Development Award rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs)

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Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.

SME_04
Livestream
Early Deadline Fee: $400.00

Online videos that document a brand's live event via real-time video on a social platform.

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SME_05
User-Generated Content (UGC)
Early Deadline Fee: $400.00

Branded social content that is derived from user-submitted materials. Content should have been created specifically for distribution on social media channels.

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SME_06
Active Engagement / Call to Action
Early Deadline Fee: $400.00

Branded social content that encourages active participation from users to trigger engagement and interaction with the brand.

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SME_07
Stunts & Activations
Early Deadline Fee: $400.00

Real-world stunts or activations intended to trigger social media response and interaction.

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SME_08
Influencer Marketing
Early Deadline Fee: $400.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on social platform. NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

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SME_09
Commerce
Early Deadline Fee: $400.00

Branded social content that integrates and facilitates the buying, selling, or trading of goods.

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SME_11
Brand Partnerships
Early Deadline Fee: $400.00

Two or more brands working together to create work created specifically for distribution on social media channels. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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SME_12
Use of Humor
Early Deadline Fee: $400.00

Branded social media content that leverage humor as a creative tool.

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SME_13
Use of Drama
Early Deadline Fee: $400.00

Branded social media content that leverage drama as a creative tool.

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