Disciplines & Categories

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Brand-Side / In-House Branded Entertainment Creative Effectiveness Creative Use of Data Creative Use of Technology Cultural Driver Design Direct Marketing Experiential & Immersive Film & Video Gaming Green Award Integrated / Omnichannel Interactive, Online & Mobile IP & Product Design Moving Image / Sound Craft & Production Out of Home Print & Promotional Public Relations Radio & Audio-First Social Media Sustainable Development Goals



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Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.
Brand-Side / In-House
Brand Identity

BS_01: Brand Identity
Regular Deadline Fee: $450.00

Elements of an identity system created by a brand-side or internal creative team. Includes logo, business cards, stationery, branding guidelines, prospectus, promotional items like giveaways, swag, or other non-commercially available products.
Enter this Category
Brand-Side / In-House
Products & Packaging

BS_02: Products & Packaging
Regular Deadline Fee: $450.00

Commercially available physical and/or digital products or packaging created by a brand-side or internal creative team.
Enter this Category
Brand-Side / In-House
Print & Out of Home

BS_03: Print & Out of Home
Regular Deadline Fee: $450.00

Print or out-of-home advertising created by a brand-side or internal creative team. Includes newspaper, magazine, billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
Enter this Category
Brand-Side / In-House
Branded Content

BS_04: Branded Content
Regular Deadline Fee: $450.00

Work created by a brandside or internal creative team in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship. NOTE: For content videos longer than 5 minutes, ONE Asia reserves the right to stop the video at the 5-minute mark.
Enter this Category
Brand-Side / In-House
Experiential / Immersive / Events

BS_05: Experiential / Immersive / Events
Regular Deadline Fee: $450.00

Brand experiences created by a brand-side or internal creative team that engage an audience within a physical or digital environment.
Enter this Category
Brand-Side / In-House
Social Media

BS_06: Social Media
Regular Deadline Fee: $450.00

Work created by a brand-side or internal creative team that leverages the power of social platforms to communicate the brand's message and engage its targeted audience.
Enter this Category
Brand-Side / In-House
Public Relations

BS_07: Public Relations
Regular Deadline Fee: $450.00

PR-led campaigns, programs and tactics created by a brand-side or internal creative team.
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Brand-Side / In-House
Internal Communications

BS_08: Internal Communications
Regular Deadline Fee: $450.00

Communications used to transform internal brand cultures to position creativity as a core strategic value.
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Brand-Side / In-House
Integrated / Omnichannel Campaign

BS_09: Integrated / Omnichannel Campaign
Regular Deadline Fee: $450.00

A fully integrated campaign created by a brand-side or internal creative team consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.
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Brand-Side / In-House
Brand-Side / External Agency Collaboration

BS_10: Brand-Side / External Agency Collaboration
Regular Deadline Fee: $450.00

Work created in collaboration by a brand-side and external agency. NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.
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Brand-Side / In-House
Campaigns for Good

BS_11: Campaigns for Good
Regular Deadline Fee: $450.00

Brand ideas that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Brand-Side / In-House
Brand Partnerships

BS_12: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience. NOTE: Entries must include all brand names involved in the work. NOTE: All brands involved should also be listed under the full credits
Enter this Category
Brand-Side / In-House
Innovation in Brand-Side

BS_13: Innovation in Brand-Side
Regular Deadline Fee: $450.00

Work created by a brand-side or internal creative team that explores new or transformative ideas and concepts, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.that push the discipline forward.
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Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.
Branded Entertainment
Branded Short Form Video

BE_01: Branded Short Form Video
Regular Deadline Fee: $450.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Short form submissions must be 3 minutes or less.
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Branded Entertainment
Branded Long Form Video

BE_02: Branded Long Form Video
Regular Deadline Fee: $450.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes. NOTE: Long form submissions must be more than 3 minutes.
Enter this Category
Branded Entertainment
Branded Music Video

BE_03: Branded Music Video
Regular Deadline Fee: $450.00

Live-action or animated videos created to promote a brand, musician or musical act.
Enter this Category
Branded Entertainment
Mobile App

BE_04: Mobile App
Regular Deadline Fee: $450.00

Applications on a mobile platform that features a brand as an integral component.
Enter this Category
Branded Entertainment
Games / Gaming

BE_05: Games / Gaming
Regular Deadline Fee: $450.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
Experiential

BE_06: Experiential
Regular Deadline Fee: $450.00

Virtual/Hybrid events, livestream, brand installations, in-person events centered around a brand.
Enter this Category
Branded Entertainment
Augmented, Virtual & Mixed Reality (AR, VR, MR)

BE_07: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $450.00

Branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
User-Generated Content

BE_08: User-Generated Content
Regular Deadline Fee: $450.00

Branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.
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Branded Entertainment
Commerce

BE_09: Commerce
Regular Deadline Fee: $450.00

Branded content that integrates commerce and entertainment content to facilitate the buying, selling, or trading of goods or services.
Enter this Category
Branded Entertainment
Branded Entertainment for Good

BE_10: Branded Entertainment for Good
Regular Deadline Fee: $450.00

Branded content or experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand
Enter this Category
Branded Entertainment
Brand Partnerships

BE_11: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create a campaign of branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Branded Entertainment
Innovation in Branded Entertainment

BE_12: Innovation in Branded Entertainment
Regular Deadline Fee: $450.00

Branded content that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable impact in meeting business objectives and was integral to achieving a brand's purpose.
Creative Effectiveness
Consumer / Brand

CE_01: Consumer / Brand
Regular Deadline Fee: $450.00

Work that produced measurable results and was integral to achieving a brand's marketing goals. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_4: Brand Partnerships.
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Creative Effectiveness
CSR

CE_02: CSR
Regular Deadline Fee: $450.00

Work that produced measurable results and was integral to achieving a for-profit brand or corporation's social responsibility initiatives. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_4: Brand Partnerships.
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Creative Effectiveness
Non-Profit / Charity

CE_03: Non-Profit / Charity
Regular Deadline Fee: $450.00

Work that produced measurable results and was integral to furthering an organization's purpose. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries submitted in this category cannot be entered into any other Creative Effectiveness category, except for CE_4: Brand Partnerships.
Enter this Category
Creative Effectiveness
Brand Partnerships

CE_04: Brand Partnerships
Regular Deadline Fee: $450.00

Work that produced measurable results and was integral to furthering an organization's purpose. NOTE: Entries must include a written explanation of how the work was effective. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
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Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.
Creative Use of Data
Data Visualization

CU_01: Data Visualization
Regular Deadline Fee: $450.00

Work which utilizes creative visual representation of data. Includes static/dynamic forms charts, maps, graphs, custom content, etc.
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Creative Use of Data
Targeting

CU_02: Targeting
Regular Deadline Fee: $450.00

Work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.
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Creative Use of Data
Storytelling

CU_03: Storytelling
Regular Deadline Fee: $450.00

Work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.
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Creative Use of Data
Social Media

CU_04: Social Media
Regular Deadline Fee: $450.00

Work for which data generated from social media platforms was used and interpreted to engage with an audience. Data must have played an integral role in defining the brand's message
Enter this Category
Creative Use of Data
Experiential & Immersive

CU_05: Experiential & Immersive
Regular Deadline Fee: $450.00

Work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.
Enter this Category
Creative Use of Data
Real-Time Data

CU_06: Real-Time Data
Regular Deadline Fee: $450.00

Work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.
Enter this Category
Creative Use of Data
Use of Technology

CU_07: Use of Technology
Regular Deadline Fee: $450.00

Specialized digital technologies used to gather, interpret, or display data in work for a brand, product, service, or message. Includes the use of AI technologies. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Creative Use of Data
B2B Communications

CU_08: B2B Communications
Regular Deadline Fee: $450.00

Work for which data was used and interpreted to communicate a message or service between businesses.
Enter this Category
Creative Use of Data
Data for Good

CU_09: Data for Good
Regular Deadline Fee: $450.00

Work for which data was used and interpreted to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Data must have played an integral role in defining the brand's message.
Enter this Category
Creative Use of Data
Innovation in Creative Use of Data

CU_10: Innovation in Creative Use of Data
Regular Deadline Fee: $450.00

Work for which data was used and interpreted for a brand, product, service, or message that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Creative Use of Technology

Creative Use of Technology recognizes work for which technology played an integral role in defining or communicating the brand's message.
Creative Use of Technology
Technology as a Creative Tool

CT_01: Technology as a Creative Tool
Regular Deadline Fee: $450.00

Work that utilized technology or AI as a creative tool in ideation, execution, or as a key element of the final product. Includes technology such as projection mapping, responsive environments, and other work where technology was a core component.
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Creative Use of Technology
Experiential

CT_02: Experiential
Regular Deadline Fee: $450.00

Virtual or in-person events, competitions, installations, or other physical immersive environments or virtual experiences where a person actively engages with technology, centered around a brand, product, message, or service.
Enter this Category
Creative Use of Technology
Augmented, Virtual & Mixed Reality (AR, VR, MR)

CT_03: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $450.00

Augmented, Virtual, and Mixed Reality technology used to enhance brand experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Creative Use of Technology
Metaverse

CT_04: Metaverse
Regular Deadline Fee: $450.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs, and event tickets within learning, gaming, and other experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.
Enter this Category
Creative Use of Technology
User-Generated Content (UGC)

CT_05: User-Generated Content (UGC)
Regular Deadline Fee: $450.00

Work derived from customer/user submitted materials. Technology must be a core element of the gathering, use, or display of the content or other materials provided by users.
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Creative Use of Technology
Technology for Good

CT_06: Technology for Good
Regular Deadline Fee: $450.00

Work in which technology was used to create a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Creative Use of Technology
Commerce

CT_07: Commerce
Regular Deadline Fee: $450.00

The use of technology in work to facilitate the buying, selling, or trading of goods or services.
Enter this Category
Creative Use of Technology
Innovation in Creative Use of Technology

CT_08: Innovation in Creative Use of Technology
Regular Deadline Fee: $450.00

Work in which technology was used to explore new or transformative ideas and concepts, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Cultural Driver

Cultural Driver recognizes influential ideas and executions that had a huge impact in their respective cultures and environments, created new trends, or transformed culture. In addition to the quality of the idea and execution, work in this discipline will be judged through the lens of the specific culture it impacted.
Cultural Driver
Popular Culture Impact

CD_01: Popular Culture Impact
Regular Deadline Fee: $450.00

Work that permeated and changed popular culture and created new trends. NOTE: Entries must provide a description of the impact on popular culture.
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Cultural Driver
Multicultural Impact

CD_02: Multicultural Impact
Regular Deadline Fee: $450.00

Work that addresses the needs of a specific minority culture within a cultural mainstream. (i.e., the Muslim market in Indonesia, the Aboriginal culture in Australia, etc.) NOTE: Entries must define both the majority culture and minority culture. NOTE: Entries must provide information on the specific needs of the minority culture that were addressed and the impact on that culture.
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Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.
Design
Brand Identity

DE_01: Brand Identity
Regular Deadline Fee: $450.00

Elements of the identity system for a brand, product, or service. May include business cards, stationery, logo, network, IDs, physical collateral such as letterhead, business cards, uniforms, giveaways, etc. or digital items.
Enter this Category
Design
Corporate Communications

DE_02: Corporate Communications
Regular Deadline Fee: $450.00

Communications from a company to its shareholders or the public. Includes printed or digital annual reports, corporate sustainability reports, brand books, and identity guidelines.
Enter this Category
Design
Editorial

DE_03: Editorial
Regular Deadline Fee: $450.00

Overall design of commercially available books. Includes book cover design. or cover design for books, Magazines & Newspapers, or any other digital publication. NOTE: Non-commercially available books should be entered in category DE_05: Promotional. NOTE: Each book in a series must have been released within the eligibility dates.
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Design
Typography

DE_04: Typography
Regular Deadline Fee: $450.00

Work that includes typeface design or non-moving type-based compositions or animated (kinetic) type compositions for a brand.
Enter this Category
Design
Promotional

DE_05: Promotional
Regular Deadline Fee: $450.00

Printed or digital communications containing information about a brand, product, service, or message. Includes multi-page catalogues, pamphlets, booklets, brochures, physical items, etc.
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Design
Packaging

DE_06: Packaging
Regular Deadline Fee: $450.00

Packaging design for a commercially available product.
Enter this Category
Design
Digital Design

DE_07: Digital Design
Regular Deadline Fee: $450.00

The aesthetics of websites, apps, games, utilitites, or other digital branded collateral items.
Enter this Category
Design
Posters & Out of Home

DE_08: Posters & Out of Home
Regular Deadline Fee: $450.00

Printed posters or f environmental design (including billboards, transit, point-of-purchase, brand installations, and other ambient media) with the intent of promoting a brand, product, service, or message.
Enter this Category
Design
Spatial Design

DE_09: Spatial Design
Regular Deadline Fee: $450.00

Physical spaces, wayfinding signage or architecture used to connect people to a brand, product, service, or message for a brand or organization. Can be indoor or outdoor, temporary or permanent. Includes live events, exhibitions, art interventions, buildings and landscapes for public and private facilities, etc
Enter this Category
Design
Moving Image

DE_10: Moving Image
Regular Deadline Fee: $450.00

Moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.
Enter this Category
Design
Design for Good

DE_11: Design for Good
Regular Deadline Fee: $450.00

Work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Design
Brand Partnerships

DE_12: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create a design-focused work.
Enter this Category
Design
Innovation in Design

DE_13: Innovation in Design
Regular Deadline Fee: $450.00

Work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Direct Marketing

Direct Marketing recognizes communications to a clear target group, with a call to action, and defined results.
Direct Marketing
Physical Items

DM_01: Physical Items
Regular Deadline Fee: $450.00

Physical pieces of advertising that target a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
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Direct Marketing
Out of Home

DM_02: Out of Home
Regular Deadline Fee: $450.00

Advertisements which appears outdoor, targeting a specific audience.
Enter this Category
Direct Marketing
Targeted Video

DM_03: Targeted Video
Regular Deadline Fee: $450.00

On location or online videos targeted for a specific audience.
Enter this Category
Direct Marketing
Experiential

DM_04: Experiential
Regular Deadline Fee: $450.00

The use of in-person or virtual events, in-store experiences or brand installations to create an interactive experience with a brand's targeted demographic.
Enter this Category
Direct Marketing
Digital & Online

DM_05: Digital & Online
Regular Deadline Fee: $450.00

The use of a website, microsite, mobile applications or social media to direct contact with a brand's targeted demographic.
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Direct Marketing
Social Media Post

DM_06: Social Media Post
Regular Deadline Fee: $450.00

The use of social media posts or online video as a tool for engagement with a brand's targeted demographic. NOTE: Entries must provide the social platform(s) used.
Enter this Category
Direct Marketing
Integrated / Omnichannel Campaign

DM_07: Integrated / Omnichannel Campaign
Regular Deadline Fee: $450.00

A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio. NOTE: Project videos should include at least 3 different mediums in the campaign.
Enter this Category
Direct Marketing
Commerce

DM_08: Commerce
Regular Deadline Fee: $450.00

Communications targeting a specific audience created to keep existing customers or attract new customers to buy, sell, or trade goods or services. Includes loyalty programs, geofencing, app & social media integration, etc.
Enter this Category
Direct Marketing
Direct Marketing for Good

DM_09: Direct Marketing for Good
Regular Deadline Fee: $450.00

Targeted communications that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Direct Marketing
Brand Partnerships

DM_10: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create direct marketing work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Direct Marketing
Innovation in Direct Marketing

DM_11: Innovation in Direct Marketing
Regular Deadline Fee: $450.00

Work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.
Experiential & Immersive
Events

EX_01: Events
Regular Deadline Fee: $450.00

Livestreamed or pre-recorded online community events, In-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.
Enter this Category
Experiential & Immersive
Brand Installations

EX_02: Brand Installations
Regular Deadline Fee: $450.00

Installations centered around a brand, product, message, or service within a larger environment.
Enter this Category
Experiential & Immersive
Immersive Spaces

EX_03: Immersive Spaces
Regular Deadline Fee: $450.00

Large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.
Enter this Category
Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_04: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $450.00

Augmented, Virtual, and Mixed Reality technology used to enhance brand experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Experiential & Immersive
Metaverse

EX_05: Metaverse
Regular Deadline Fee: $450.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.
Enter this Category
Experiential & Immersive
Experiential Audio

EX_06: Experiential Audio
Regular Deadline Fee: $450.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Enter this Category
Experiential & Immersive
Customer Experience / CX

EX_07: Customer Experience / CX
Regular Deadline Fee: $450.00

Touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.
Enter this Category
Experiential & Immersive
Experiential & Immersive for Good

EX_08: Experiential & Immersive for Good
Regular Deadline Fee: $450.00

Brand experiences that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Experiential & Immersive
Brand Partnerships

EX_09: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create brand experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Experiential & Immersive
Innovation in Experiential & Immersive

EX_10: Innovation in Experiential & Immersive
Regular Deadline Fee: $450.00

Brand experiences that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Film & Video

Film & Video recognizes advertising in the form of commercial spots that aired on television, in cinemas, or online.
Film & Video
TV, VOD, & Online - Short Form

FI_01: TV, VOD, & Online - Short Form
Regular Deadline Fee: $450.00

Commercial spot airing on television, video-ondemand platforms, or online. NOTE: Short form submissions must be 3 minutes or less.
Enter this Category
Film & Video
TV, VOD, & Online - Long Form

FI_02: TV, VOD, & Online - Long Form
Regular Deadline Fee: $450.00

Commercial spot airing on television, video-ondemand platforms, or online. NOTE: Long form submissions must be more than 3 minutes.
Enter this Category
Film & Video
Cinema Advertising

FI_03: Cinema Advertising
Regular Deadline Fee: $450.00

Commercial spots shown exclusively in a cinema before a feature film.
Enter this Category
Film & Video
Low Budget

FI_04: Low Budget
Regular Deadline Fee: $450.00

Commercial spots that creatively utilized a low or conservative production budget. Includes broadcast, cinema, online, or mobile. NOTE: Entries must provide the production budget and an explanation of how it was applied.
Enter this Category
Film & Video
User-Generated Content

FI_05: User-Generated Content
Regular Deadline Fee: $450.00

Videos that are derived from customer/user submitted content, created on behalf of a brand or organization. Includes broadcast, cinema, and online.
Enter this Category
Film & Video
Film & Video for Good

FI_06: Film & Video for Good
Regular Deadline Fee: $450.00

Commercial spots that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Film & Video
Brand Partnerships

FI_07: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create commercial spots. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Film & Video
Use of Humor

FI_08: Use of Humor
Regular Deadline Fee: $450.00

Commercial spots that leverage humor as a creative tool.
Enter this Category
Film & Video
Use of Drama

FI_09: Use of Drama
Regular Deadline Fee: $450.00

Commercial spots that leverage drama as a creative tool.
Enter this Category
Film & Video
Innovation in Film & Video

FI_10: Innovation in Film & Video
Regular Deadline Fee: $450.00

Commercial spots that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Gaming

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community. It includes work that is built around a brand that engages the user and adds to the gaming experience.
Gaming
Branded Game

GA_01: Branded Game
Regular Deadline Fee: $450.00

New games built around a brand, product, message, or service. Includes console, web, mobile, and console games. NOTE: No special equipment will be used for judging. The required submission media must showcase the game. NOTE: Branded elements within existing web-based games should be entered into GA_02: Brand Placement / Integration.
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Gaming
Brand Integration / Placement

GA_02: Brand Integration / Placement
Regular Deadline Fee: $450.00

Branded elements built into an existing game to promote a brand, product, message, or service. NOTE: No special equipment will be used for judging. The required submission media must showcase the game. NOTE: New games created around a brand should be entered into GA_01: Branded Game. NOTE: Entries must provide the game(s) the brand was integrated into.
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Gaming
Mobile Gaming

GA_03: Mobile Gaming
Regular Deadline Fee: $450.00

Mobile-based games built around a brand, product, message, or service. Includes new fullybranded games and branded elements placed or integrated into existing games. NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.
Enter this Category
Gaming
Streaming and Influencer

GA_04: Streaming and Influencer
Regular Deadline Fee: $450.00

Partnership with an established gaming influencer or influencers to enhance or promote a brand through that influencer's audience and style. NOTE: Entries must include the name and gaming and/or streaming platform of the influencer(s) involved in the work.
Enter this Category
Gaming
Use of Gaming as a Tool

GA_05: Use of Gaming as a Tool
Regular Deadline Fee: $450.00

A brand's use of gaming as a medium to provide a useful service or function to its users such as education, therapy, ecommerce, etc. Includes, web, mobile, and console games.
Enter this Category
Gaming
Game Marketing

GA_06: Game Marketing
Regular Deadline Fee: $450.00

Pieces in a marketing campaign for a particular game or gaming product. Includes all mediums such as print, online, tv and video, experiential, and direct marketing.
Enter this Category
Gaming
Gaming for Good

GA_07: Gaming for Good
Regular Deadline Fee: $450.00

A brand's use of gaming to provide a positive social, cultural, or environmental impact. Includes awareness of and interaction with an issue, and other positive impact projects.
Enter this Category
Gaming
Innovation in Gaming

GA_08: Innovation in Gaming
Regular Deadline Fee: $450.00

Digital games or gaming experiences that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Green Award

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
Green Award

GR_01: Green Award
Regular Deadline Fee: $450.00

Green Award recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
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Integrated / Omnichannel

Integrated / Omnichannel recognizes creative concepts and messaging unified across multi-channel campaigns.
Integrated / Omnichannel
Integrated / Omnichannel Campaign

IG_01: Integrated / Omnichannel Campaign
Regular Deadline Fee: $450.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Integrated / Omnichannel
Brand Transformation / Repositioning

IG_02: Brand Transformation / Repositioning
Regular Deadline Fee: $450.00

A fully integrated campaign that changes the way that the public perceives a brand or organization. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Project videos should explain the transformation from the original to updated brand positioning.
Enter this Category
Integrated / Omnichannel
Integrated / Omnichannel Campaigns for Good

IG_03: Integrated / Omnichannel Campaigns for Good
Regular Deadline Fee: $450.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums, that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand. Mediums can include, but are not limited to film, print, outof-home, experiential, websites, mobile, social media, online video, or audio.
Enter this Category
Integrated / Omnichannel
Brand Partnerships

IG_04: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Integrated / Omnichannel
Innovation in Integrated / Omnichannel

IG_05: Innovation in Integrated / Omnichannel
Regular Deadline Fee: $450.00

An integrated campaign that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Interactive, Online & Mobile & Craft

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.
Interactive, Online & Mobile & Craft
Websites

IN_01: Websites
Regular Deadline Fee: $450.00

Websites, microsites, or webpages created to promote a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile & Craft
Mobile Applications

IN_02: Mobile Applications
Regular Deadline Fee: $450.00

Mobile applications created to promote a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile & Craft
Customer Experience / CX

IN_03: Customer Experience / CX
Regular Deadline Fee: $450.00

Digital touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes online and other digital presence as well as brand voice and tone applied to customer service channels.
Enter this Category
Interactive, Online & Mobile & Craft
Online & Mobile Video

IN_04: Online & Mobile Video
Regular Deadline Fee: $450.00

Online or mobile videos that require user interaction throughout the video to enhance the story or experience.
Enter this Category
Interactive, Online & Mobile & Craft
Physical Product & Mobile Integration

IN_05: Physical Product & Mobile Integration
Regular Deadline Fee: $450.00

Physical products that integrate with a mobile platform, created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
Enter this Category
Interactive, Online & Mobile & Craft
Augmented, Virtual and Mixed Reality (AR, VR, MR)

IN_06: Augmented, Virtual and Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $450.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Interactive, Online & Mobile & Craft
Digital Installations

IN_07: Digital Installations
Regular Deadline Fee: $450.00

Digital interactive installations centered around a brand, product, message, or service. Includes both digital-only and digital-physical installations within a larger environment or large-scale fully immersive experiences.
Enter this Category
Interactive, Online & Mobile & Craft
Metaverse

IN_08: Metaverse
Regular Deadline Fee: $450.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences.
Enter this Category
Interactive, Online & Mobile & Craft
Commerce

IN_09: Commerce
Regular Deadline Fee: $450.00

Branded online or mobile transaction tools or solutions that facilitate the buying, selling, or trading of goods or services. Includes E-Commerce, Mobile Commerce, and online or digital payment solutions.
Enter this Category
Interactive, Online & Mobile & Craft
Interactive & Mobile for Good

IN_10: Interactive & Mobile for Good
Regular Deadline Fee: $450.00

Interactive, online, and mobilebased work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Interactive, Online & Mobile & Craft
Brand Partnerships

IN_11: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create interactive, online, or mobile-based work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Interactive, Online & Mobile & Craft
Craft - UX / UI

IN_12: Craft - UX / UI
Regular Deadline Fee: $450.00

Overall look and feel of websites or mobile applications created for a brand, product, message, or service.
Enter this Category
Interactive, Online & Mobile & Craft
Craft - Creative Use of Data

IN_13: Craft - Creative Use of Data
Regular Deadline Fee: $450.00

Work for which data was gathered, interpreted, and used to engage with an audience. Data must have played an integral role in the brand's message or distribution strategy. NOTE: Entries must provide the area(s) in which data played a crucial role and how it was used.
Enter this Category
Interactive, Online & Mobile & Craft
Craft - Visual Effects / Animation

IN_14: Craft - Visual Effects / Animation
Regular Deadline Fee: $450.00

Visual craft applied to work of websites, mobile applications, smart devices, or other interactive digital work. Includes visual effects, animation, motion graphics, etc.
Enter this Category
Interactive, Online & Mobile & Craft
Craft - Music & Sound

IN_15: Craft - Music & Sound
Regular Deadline Fee: $450.00

Exemplary use of music and sound design in spots created for websites, mobile applications, smart devices, or other interactive digital work. Also includes sound effects.
Enter this Category
Interactive, Online & Mobile & Craft
Craft - Writing

IN_16: Craft - Writing
Regular Deadline Fee: $450.00

Writing in interactive, online, or mobile-based work.
Enter this Category
Interactive, Online & Mobile & Craft
Craft - Use of Technology

IN_17: Craft - Use of Technology
Regular Deadline Fee: $450.00

New or existing digital technologies applied to interactive, online, or mobile-based work. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Interactive, Online & Mobile & Craft
Innovation in Interactive, Online & Mobile

IN_18: Craft - Innovation in Interactive & Mobile Craft
Regular Deadline Fee: $450.00

Interactive, online, and mobile- based work that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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IP & Product Design

IP & Product Design recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.
IP & Product Design
Physical Product

IP_01: Physical Product
Regular Deadline Fee: $450.00

Physical products created to communicate a brand's personality or story.
Enter this Category
IP & Product Design
Digital Product

IP_02: Digital Product
Regular Deadline Fee: $450.00

Digital products created to communicate a brand's personality or story.
Enter this Category
IP & Product Design
Integrated Digital & Physical Product

IP_03: Integrated Digital & Physical Product
Regular Deadline Fee: $450.00

Physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
Enter this Category
IP & Product Design
Experimental / Internal Projects / R&D

IP_04: Experimental / Internal Projects / R&D
Regular Deadline Fee: $450.00

New digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
Enter this Category
IP & Product Design
Products for Good

IP_05: Products for Good
Regular Deadline Fee: $450.00

Digital and/or physical products that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
IP & Product Design
Brand Partnerships

IP_06: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create new products. Includes physical and/or digital products for either in-market or promotional release. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
IP & Product Design
Innovation in IP & Product Design

IP_07: Innovation in IP & Product Design
Regular Deadline Fee: $450.00

Digital or physical products that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Moving Image / Sound Craft & Production

Moving Image Craft & Production recognizes the specialized skills demonstrated in the creation and production of branded content videos and commercial spots.
Moving Image / Sound Craft & Production
Direction

IM_01: Direction
Regular Deadline Fee: $450.00

Overall artistic vision of commercial spot or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Moving Image / Sound Craft & Production
Writing

IM_02: Writing
Regular Deadline Fee: $450.00

Scriptwriting of commercial spot or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Moving Image / Sound Craft & Production
Editing

IM_03: Editing
Regular Deadline Fee: $450.00

Editing of commercial spot or branded content video. Includes television, cinema, digital games, or online
Enter this Category
Moving Image / Sound Craft & Production
Cinematography

IM_04: Cinematography
Regular Deadline Fee: $450.00

Cinematography of commercial spot or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Moving Image / Sound Craft & Production
Animation

IM_05: Animation
Regular Deadline Fee: $450.00

Animation applied to commercial spot or branded content video. Includes television, cinema, digital games, or online.
Enter this Category
Moving Image / Sound Craft & Production
Visual Effects

IM_06: Visual Effects
Regular Deadline Fee: $450.00

Visual effects applied digitally in post-production to commercial spot or branded content video. Includes CGI, motion capture, green screen, and other digital effects in television, cinema, digital games, or online videos.
Enter this Category
Moving Image / Sound Craft & Production
Production Design

IM_07: Production Design
Regular Deadline Fee: $450.00

Production design of commercial spots or branded content videos. Includes television, cinema, digital games, or online.
Enter this Category
Moving Image / Sound Craft & Production
Casting

IM_08: Casting
Regular Deadline Fee: $450.00

The selection of talent for a particular role or part in television, cinema, digital games, or online moving image pieces.
Enter this Category
Moving Image / Sound Craft & Production
Use of Technology

IM_09: Use of Technology
Regular Deadline Fee: $450.00

The use of new or existing technology applied to television, cinema, digital games, or online moving image pieces. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Moving Image / Sound Craft & Production
Use of Licensed Music

IM_10: Use of Licensed Music
Regular Deadline Fee: $450.00

Use of licensed music in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Enter this Category
Moving Image / Sound Craft & Production
Music Adaptation

IM_11: Music Adaptation
Regular Deadline Fee: $450.00

Use of adapted instrumental music or compositions(s) with vocals in work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Enter this Category
Moving Image / Sound Craft & Production
Original Music

IM_12: Original Music
Regular Deadline Fee: $450.00

Original instrumental composition(s) created for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Enter this Category
Moving Image / Sound Craft & Production
Sound Design / Mixing / Editing

IM_13: Sound Design / Mixing / Editing
Regular Deadline Fee: $450.00

Sound creation, design, and/or application for work in any medium for a brand, product, service, or message. Includes television, cinema, experiential, out of home, radio, online, etc.
Enter this Category
Moving Image / Sound Craft & Production
Innovation in Moving Image / Sound Craft & Production

IM_14: Innovation in Moving Image / Sound Craft & Production
Regular Deadline Fee: $450.00

Visual and audio craft used in commercial spots or branded content videos that explore transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Out of Home & OOH Craft

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.
Out of Home & OOH Craft
P.O.P. & In-Store

OH_01: P.O.P. & In-Store
Regular Deadline Fee: $450.00

Poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.
Enter this Category
Out of Home & OOH Craft
Billboards & Transit

OH_02: Billboards & Transit
Regular Deadline Fee: $450.00

Advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
Enter this Category
Out of Home & OOH Craft
Experiential & Installations

OH_03: Experiential & Installations
Regular Deadline Fee: $450.00

Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.
Enter this Category
Out of Home & OOH Craft
Out of Home for Good

OH_04: Out of Home for Good
Regular Deadline Fee: $450.00

Out-of-home advertisments that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Out of Home & OOH Craft
Brand Partnerships

OH_05: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create out of home advertising. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Out of Home & OOH Craft
Craft - Art Direction

OH_06: Craft - Art Direction
Regular Deadline Fee: $450.00

Communication of the brand's overall visual appearance in out-of-home work.
Enter this Category
Out of Home & OOH Craft
Craft - Writing

OH_07: Craft - Writing
Regular Deadline Fee: $450.00

Writing in out-of-home work.
Enter this Category
Out of Home & OOH Craft
Craft - Illustration

OH_08: Craft - Illustration
Regular Deadline Fee: $450.00

Illustration within out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category
Out of Home & OOH Craft
Craft - Photography

OH_09: Craft - Photography
Regular Deadline Fee: $450.00

Photography within out-of-home work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.
Enter this Category
Out of Home & OOH Craft
Craft - Typography

OH_10: Craft - Typography
Regular Deadline Fee: $450.00

Use of typography within out-of- home work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category
Out of Home & OOH Craft
Craft - Printing & Production

OH_11: Craft - Printing & Production
Regular Deadline Fee: $450.00

Specialized printing or production techniques applied to out-of-home work.
Enter this Category
Out of Home & OOH Craft
Craft - Use of Technology

OH_12: Craft - Use of Technology
Regular Deadline Fee: $450.00

The use of new or existing digital technology applied to out-of-home work. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Out of Home & OOH Craft
Innovation in Print & Out of Home

OH_13: Innovation in Print & Out of Home
Regular Deadline Fee: $450.00

Out of home advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Print & Promotional & Craft

Print & Promotional recognizes advertising communicated through printed publications and other physical collateral.
Print & Promotional & Craft
Newspaper & Magazine

PT_01: Newspaper & Magazine
Regular Deadline Fee: $450.00

Newspaper or magazine advertisement to promote a brand, product, service, or message.
Enter this Category
Print & Promotional & Craft
Posters

PT_02: Posters
Regular Deadline Fee: $450.00

Printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.
Enter this Category
Print & Promotional & Craft
Booklets / Books / Brochures

PT_03: Booklets / Books / Brochures
Regular Deadline Fee: $450.00

Printed communications created to promote a brand, product, service, or message. Includes single or multi-page catalogues, pamphlets, booklets, brochures, books, flyers etc.
Enter this Category
Print & Promotional & Craft
Print & Promotional for Good

PT_04: Print & Promotional for Good
Regular Deadline Fee: $450.00

Print or promotional advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Print & Promotional & Craft
Brand Partnerships

PT_05: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create print or dimensional promotional work. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Print & Promotional & Craft
Craft - Art Direction

PT_06: Craft - Art Direction
Regular Deadline Fee: $450.00

Communication of the brand's overall visual appearance in print work.
Enter this Category
Print & Promotional & Craft
Craft - Writing

PT_07: Craft - Writing
Regular Deadline Fee: $450.00

Writing in print work.
Enter this Category
Print & Promotional & Craft
Craft - Illustration

PT_08: Craft - Illustration
Regular Deadline Fee: $450.00

Illustration within print work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category
Print & Promotional & Craft
Craft - Photography

PT_09: Craft - Photography
Regular Deadline Fee: $450.00

Photography within print work. Can be a stand-alone work or incorporated into a larger layout. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.
Enter this Category
Print & Promotional & Craft
Craft - Typography

PT_10: Craft - Typography
Regular Deadline Fee: $450.00

Use of typography within of print work. Can be a stand-alone work or incorporated into a larger layout.
Enter this Category
Print & Promotional & Craft
Craft - Printing & Production

PT_11: Craft - Printing & Production
Regular Deadline Fee: $450.00

Specialized printing or production techniques applied to print work.
Enter this Category
Print & Promotional & Craft
Innovation in Print & Promotional

PT_12: Innovation in Print & Promotional
Regular Deadline Fee: $450.00

Print advertising that explores transformative ideas, devices, methods in its execution, creative placement, or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences by using strategic conversation at the service of an objective.
Public Relations
Media Relations

PR_01: Media Relations
Regular Deadline Fee: $450.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.
Enter this Category
Public Relations
Events & Experiential

PR_02: Events & Experiential
Regular Deadline Fee: $450.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.
Enter this Category
Public Relations
Community Building

PR_03: Community Building
Regular Deadline Fee: $450.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.
Enter this Category
Public Relations
Internal Communications

PR_04: Internal Communications
Regular Deadline Fee: $450.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.
Enter this Category
Public Relations
Brand Voice

PR_05: Brand Voice
Regular Deadline Fee: $450.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.
Enter this Category
Public Relations
Reputation Management

PR_06: Reputation Management
Regular Deadline Fee: $450.00

A public relations campaign negates the impact of negative publicity or crisis to improve the short or long-term reputation of a brand or organization.
Enter this Category
Public Relations
Integrated / Omnichannel PR Campaign

PR_07: Integrated / Omnichannel PR Campaign
Regular Deadline Fee: $450.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc. NOTE: Project videos should include at least 3 different mediums in the campaign.
Enter this Category
Public Relations
Public Relations for Good

PR_08: Public Relations for Good
Regular Deadline Fee: $450.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Public Relations
Brand Partnerships

PR_09: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create a single unified public relations campaign. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Public Relations
Innovation in Public Relations

PR_10: Innovation in Public Relations
Regular Deadline Fee: $450.00

A public relations campaign that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Radio & Audio-First

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.
Radio & Audio-First
Sonic Branding / Branded Audio

RA_01: Sonic Branding / Branded Audio
Regular Deadline Fee: $450.00

Sounds or compositions used to identify a brand. Includes sonic logos, jingles, etc.
Enter this Category
Radio & Audio-First
Broadcast

RA_02: Broadcast
Regular Deadline Fee: $450.00

Commercial spot broadcast over national, regional, or satellite radio stations.
Enter this Category
Radio & Audio-First
Branded Podcast

RA_03: Branded Podcast
Regular Deadline Fee: $450.00

Podcasts that integrate a brand into its content.
Enter this Category
Radio & Audio-First
Custom Content

RA_04: Custom Content
Regular Deadline Fee: $450.00

Branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
Enter this Category
Radio & Audio-First
Experiential Radio & Audio

RA_05: Experiential Radio & Audio
Regular Deadline Fee: $450.00

Branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Enter this Category
Radio & Audio-First
Radio & Audio for Good

RA_06: Radio & Audio for Good
Regular Deadline Fee: $450.00

Audio-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Enter this Category
Radio & Audio-First
Innovation in Radio & Audio

RA_07: Innovation in Radio & Audio
Regular Deadline Fee: $450.00

Radio and audio advertising that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.
Social Media
Social Posts

SM_01: Social Posts
Regular Deadline Fee: $450.00

Branded post on a social network, utilizing that particular network's specific functionalities or strengths. Post should have been created specifically for distribution on social media channels.
Enter this Category
Social Media
Social Video

SM_02: Social Video
Regular Deadline Fee: $450.00

Mobile-first vertical or square videos, up to 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.
Enter this Category
Social Media
Livestream

SM_03: Livestream
Regular Deadline Fee: $450.00

Online videos that document a brand's live event via real-time video on a social platform.
Enter this Category
Social Media
User-Generated Content

SM_04: User-Generated Content
Regular Deadline Fee: $450.00

Branded social content that is derived from user-submitted materials. Content should have been created specifically for distribution on social media channels.
Enter this Category
Social Media
Active Engagement / Call to Action

SM_05: Active Engagement / Call to Action
Regular Deadline Fee: $450.00

Branded social content that encourages active participation from users to trigger engagement and interaction with the brand.
Enter this Category
Social Media
Stunts & Activations

SM_06: Stunts & Activations
Regular Deadline Fee: $450.00

Real-world stunts or activations intended to trigger social media response and interaction.
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Social Media
Influencer Marketing

SM_07: Influencer Marketing
Regular Deadline Fee: $450.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on social platform. NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.
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Social Media
Commerce

SM_08: Commerce
Regular Deadline Fee: $450.00

Branded social content that integrates and facilitates the buying, selling, or trading of goods.
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Social Media
Social Media for Good

SM_09: Social Media for Good
Regular Deadline Fee: $450.00

Branded social content that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
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Social Media
Brand Partnerships

SM_10: Brand Partnerships
Regular Deadline Fee: $450.00

Two or more brands working together to create work created specifically for distribution on social media channels. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.
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Social Media
Innovation in Social Media

SM_11: Innovation in Social Media
Regular Deadline Fee: $450.00

Work created specifically for distribution on social media channels that explores transformative ideas, devices, methods in its execution or other innovative use of media pushes the discipline forward. NOTE: Entries must include a written explanation of the innovative and transformative aspects behind the project.
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Sustainable Development Award

SDG Award recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).
Sustainable Development Award

SD_01: Sustainable Development Award
Regular Deadline Fee: $450.00

Sustainable Development Award rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs) SDG #1: No Poverty End poverty in all its forms everywhere SDG #2: Zero Hunger End hunger, achieve food security and improved nutrition and promote sustainable agriculture SDG #3: Good Health & Well-Being Ensure healthy lives and promote well-being for all at all ages SDG #4: Quality Education Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all SDG #5: Gender Equality Achieve gender equality and empower all women and girls SDG #6: Clean Water & Sanitation Ensure availability and sustainable management of water and sanitation for all SDG #7: Affordable & Clean Energy Ensure access to affordable, reliable, sustainable and modern energy for all SDG #8: Decent Work & Economic Growth Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all SDG #9: Industry, Innovation & Infrastructure Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation SDG #10: Reduced Inequalities Reduce inequality within and among countries SDG #11: Sustainable Cities & Communities Make cities and human settlements inclusive, safe, resilient and sustainable SDG #12: Responsible Consumption & Production Ensure sustainable consumption and production patterns SDG #13: Climate Action Take urgent action to combat climate change and its impacts SDG #14: Life Below Water Conserve and sustainably use the oceans, seas and marine resources for sustainable development SDG #15: Life on Land Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss SDG #16: Peace, Justice & Strong Institutions Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels SDG #17: Partnerships for the Goals Strengthen the means of implementation and revitalize the global partnership for sustainable development
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